"Travel" To New York City At The Kiehl’s Bones’ World Pop-Up At ION Orchard
Love the feel-good vibes of Times Square in New York? You can get a little taste of it again right here in Singapore at Kiehl's Bones' World at ION Orchard. Happening from now till 15 September 2024, this pop-up recreates the vibrant NYC streets and houses stations showcasing hero products, Instant Skin Readers and a photo booth. Of course, visitors can look forward to complimentary skincare goodies at the end of their "holiday".
This event marks a new era for Kiehl's iconic skeleton mascot that greets customers at the front of the stores. Originally known as Mr. Bones, it has been renamed as Bones and reimagined as a more rotund, cartoon-like skeleton. This kawaii-fied Bones represents Kiehl's new brand concept as well as its pharmacy heritage.
Photo from Kiehl's
A physical representation of Bones' World, the space is a visual delight starting from the entrance that's fashioned like the digital screen and billboards of Times Square. After posing for pictures, head inside to explore different zones themed after holy grail skincare products like the Ultra Facial Cream, Dark Spot Solution, Retinol Skin-Renewing Daily Micro-Dose Serum and Calendula Herbal-Extract Toner Alcohol-Free, one of the GirlStyle Beauty Awards 2024 winners.
Photo from Kiehl's
Photo from Kiehl's
An intriguing new product to check out is the Targeted Blemish-Clearing Solution that's described as a pimple patch but liquid and invisible. It's a clear, watery solution that settles into a thin, transparent and breathable film that calms and shrinks zits. While this film functions like a traditional pimple patch, it's almost undetectable on the skin and foundation can be applied on top of it seamlessly.
Next, bring home a photo strip souvenir at the NYC-themed photo booth featuring vibrant backgrounds and graphics. Then, get a personalised deep skin analysis with the Kiehl's Skin Pros using the Derma Reader Pro and get a 4-piece sample kit.
Photo from Kiehl's
At the end of the journey, visitors will be gifted a 6-piece sample kit, on top of the other kit!
Those who decide to add a little Kiehl's to their skincare arsenal and spend a minimum of $300 will be treated to an exclusive Kiehl's tote bag customised with NYC-inspired iron-on patches, along with a 3-piece deluxe sample kit and 1-piece jumbo-sized deluxe item.
The Kiehl's Bones' World pop-up will be at ION Orchard, B4 atrium, from now till 15 September 2024, 10am to 10pm daily.
By the way, there are more beauty pop-ups still ongoing in September by Dr.Jart+, SHISEIDO and Aesop.
