Colgate Optic White Purple Serum

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Reviews from GirlStyle Beauty Lovers

Reiko

21~25
Female

Big Day Brightener in 2 Mins!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
I love that the packaging was more innovative as compared to putting it in a usual squeeze tube, the pump made it easier to dispense and it feels like I can get every drop out of the bottle as compared to the usual toothpaste tube. I also love the design of the tube looks sleek and modern. For the product itself, first impression was the purple was very dark and because of its thicker consistency I was afraid that it would stain my teeth. It felt like any other toothpaste just that it does not lather as well but the sticky texture allowed it to cover every surface of my teeth. It also had a nice refreshing minty taste to it so it can definitely be a two in one product where it can be used to both whiten your teeth and freshen your breath throughout the day. It was easy to rinse out and despite the sticky texture it does not leave any residue on your teeth, tongue or in your mouth. I have sensitive teeth and the product did not irritate my teeth or gums at all. Comparing before and after photos I did notice my teeth brighter immediately after just one use. As a quick fix product I feel like it is able to do the job well and results were immediate so this would be great to use before events or to carry around with you on the go. As a user of the colgate purple toothpaste also, I feel like this would be a great addition to the routine and I do feel like both products used together has the potential to whiten and brighten the teeth in the long term. I would recommend this product to people who are impatient and in need of immediate effects. I feel like it is comparable to teeth whitening strips but even better as it only needs 2 minutes and also enamel safe which is great for me as I have sensitive teeth. I can totally imagine myself using this during Chinese new year or before interviews.
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Yi Jing

26~30
Female

Doubted It, Now Love It!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
I decided to try the Colgate Optic White Purple Serum and honestly, I was having doubt at first, like it really make my teeth look whiter (LOL, I have trust issue with product that says "can see result on the first time")? I'm always looking for something that helps brighten my smile without making imperfections stand out (can see my teeth are not align). Surprisingly, this actually works! The first time I used it, I noticed my teeth looked brighter almost instantly. It helps tone down yellow shades, making my smile look fresher. What I really like is how simple it is to use. Just brush like normal, plus, it's gentle! (No weird smell is a PLUS!) Because my teeth aren't perfectly aligned, I was worried the effect might be uneven, but it actually blended really well. It's more of a quick fix than a long-term whitening solution. If you're expecting drastic results, this won't be it, but if you want a quick confidence boost, it's great!
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Chloe

26~30
Female

Enamel-Safe & Instant Glow!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
If you're looking for an instant whitening boost that works wonders, the Colgate Optic White Purple Serum is the product you've gotta try! This serum delivers superior colour correction with its innovative purple formula, making it a game-changer for anyone wanting to brighten their smile quickly and effectively. The purple hue of the serum works wonders by neutralising yellow tones on your teeth, leaving them visibly brighter and whiter. After just a few uses, I noticed a significant difference in the appearance of my teeth. The results were immediate, and the best part is, it doesn’t take much to achieve noticeable results. Whether you're heading out for a special event or just want to freshen up your smile for the day, this serum is the perfect solution to give you that instant whitening boost. It's an easy, quick fix for anyone who desires a brighter smile in no time, making you look good and feel good. What I love most about the Colgate Optic White Purple Serum is that it's enamel-safe and designed for daily use. This serum offers a gentle approach, ensuring that you can safely incorporate it into your regular oral care routine without any worries. After brushing with toothpaste, simply pump the serum on your toothbrush, brush for two minutes, and rinse it out. The pump design makes it incredibly convenient and hygienic to use, and the gentle yet effective formula does the job perfectly. In addition, the sleek packaging and easy application makes it a great product to have on the go and even when travelling. If you're looking for a fast and hassle-free way to achieve a brighter, more vibrant smile, the Colgate Optic White Purple Serum is definitely worth a try! It's a reliable, effective, and convenient product that delivers noticeable results. Nothing you wear is more important than your smile.
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Elizabeth

26~30
Female

Smile Like a K-drama Star!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
I have always been obsessed with having white teeth, influenced by the Korean actors and actresses on Netflix who always seem to have those perfect smiles. The confidence to smile during social interactions is important to me, and I have tried home remedies like lemon and baking soda – you name it, I've probably tried it. After discovering the Colgate purple serum, I feel like my journey to a brighter smile has truly leveled up. I would simply call it a liquid confidence booster for your smile. This serum is not a one-time-use miracle worker, but with consistent use, I truly believe it will help me achieve my end goal of having a beautiful and confident smile. The packaging of the product looks and feels premium. The pump design makes it super easy to apply to the toothbrush, and the fluid texture of the purple serum feels different from regular toothpaste. When I used the purple serum, I noticed a slight minty sensation, but it was not too strong to cause sensitivity in my teeth. The entire 2-minute experience was exciting – there's something novel about using a purple product. Since the serum is purple, it seemed to cancel out the yellowness of my teeth, which made me feel even more confident. After expelling the excess product and rinsing my mouth, I was done. It's a straightforward and easy process. This routine complements my current optic white toothpaste perfectly. It gives that extra boost of confidence when you know your smile is being perfected with every single use. Its also quick and easy, as I was multi-tasking - watched a 2-minute TikTok video while brushing. I highly recommend this serum to anyone looking to slowly but surely perfect their smile. It’s easy to use, and with consistent application, the results will speak for themselves.
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Maeva

20 & under
Female

Maintenance Mode Essential!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
As someone who has struggled with yellow stains on my teeth for years, I was eager to try the Colgate Purple Serum to see if it could help brighten my smile. After using it consistently for a week, I noticed subtle improvements, which I believe will become more pronounced with continued use. One of the things I really appreciate about this product is its gentle formula. It does not have a gritty texture or an overpowering smell. The Purple Serum is smooth and easy to apply, making the experience more pleasant. I used the serum twice a day on most days, and occasionally only once. Over the time, I started to notice very slight changes in the brightness of my teeth. While the results were not dramatic at first, they do seem to build up gradually, but very slowly, reinforcing the importance of consistency. This slow progress could be due to the long-term presence of yellow stains, making it necessary to sue the serum consistently over time for more noticeable results. Overall, I would recommend the Colgate Purple Serum, especially for those who have previously undergone teeth whitening treatments and want to maintain their results. If you're someone dealing with long-term yellow stains like I am, be prepared to use the product consistently over an extended period to see noticeable changes. I would repurchase this, as I think results can be seen through consistent efforts.
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Meredith

36~40
Female

No-Fuss Whitening Joy!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
The Colgate Optic White Purple Serum came in a sleek easy-to-use pump bottle and it was much more sticky and viscous compared to normal toothpaste. One pump yielded a generous amount of serum and one pump was all that was needed to see some effects. It is easy to pump the serum onto a toothbrush and use the toothbrush as an applicator. The serum is a deep purple that looks almost black before it is applied. Honestly it has been quite fun seeing my smile turn purple for 2 minutes during application. Even though it is such a deep and rich purple, the Colgate Optic White Purple Serum doesn't stain my lips or clothes and is actually quite easy to wash off. The Colgate Optic White Purple Serum was very easy to use and left my teeth feeling squeaky clean and whiter than before. The Mint and Yuzu flavour tasted amazingly refreshing and left my mouth with a lasting cooling and minty sensation even after rinsing it off. My teeth are naturally yellow and I drink a lot of coffee and tea everyday, so that has made my naturally teeth even more yellow over a long period of time. But after only the first application of the Colgate Optic White Purple Serum, I immediately noticed that my teeth became whiter and brighter. The whitening effects became more obvious after using the Purple Serum for a few days consecutively. It's my first time trying any teeth whitening product and I have to say that it has been a very pleasant and fuss-free experience for me - just Pump, Brush, and Smile. With this Colgate Optic White Purple Serum, I'm finally able to have a brighter and whiter smile! And for someone who loves to laugh and smile a lot, it's a huge win for me! I would give it 5 stars and I would definitely recommend it and repurchase it when I finish this bottle.
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Jing

31~35
Female

Diamond-Level Smile Daily!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
Been using the Colgate Optic White® Purple Serum deliciously flavoured with mint & yuzu! The deep luscious purple hue works instantly to colour-correct yellow tones & my smile looks so much brighter after each use. Texture wise is super smooth, & it feels just like my regular toothpaste—except with a whitening boost that actually shows. No extra steps, no hassle, just a radiant, diamond-level glow every time. Definitely keeping this in my routine!
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Syna

26~30
Female

Skincare for Your Smile!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
Yay! I finally got to try the new Colgate® Optic White® Purple Serum that I was eyeing ever since it was launched! I was actually quite hesitated to try out at first because there are so many teeth-whitening products out there that might end up doing more harm to our teeth than good. But this product really catches my attention because it's called a "purple serum", being like the kind of those targeted hair/skincare treatments, but this is for your teeth. Who doesn't want a bright smile right? For my pre-experience of using the serum, I was worried it might leave a weird patchy purple-ish color on my teeth since when it pumped out, the serum texture was slick and super smooth concentrated but when I started brushing my teeth it becomes less lighten concentrated color and transformed into a liquid water-like form but without bubbles. Then immediately I could feel this cool, minty rush at the start and then followed by the yuzu refreshing taste and smell which I love it so much! After 2 minutes of brushing as recommended, and then rinse, the results came out weren't crazy visible yet, but I did notice that the yellowish tones between my teeth gaps had lightened up a bit. Wow! Pretty impressive for a first application of a product! It definitely got me even more interested and excited to try out a few more times to see how this product can go beyond and achieve the results that I wanted. Overall, I personally think it's a great teeth treatment product to try, especially compared to those long time-consuming whitening treatments in the market. Plus, it's safe enough for our tooth enamel and most importantly it can be daily use which can gives you an extra oomph to freshen up your smile anytime, anywhere.
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Yvonne

36~40
Female

Colour Correction Artistry!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
I adore how Colgate Optic White Purple Serum comes in a beautiful shade of purple that not only delights the eye but also serves a clever purpose. As a creative individual, I appreciate that the unique colour isn't merely decorative; it plays a practical role in neutralising the stubborn yellow or orange stains left by coffee or food. This innovative formulation, designed with precision, transforms a common inconvenience into a simple fix. Using the serum after brushing my teeth has become a cherished part of my daily routine. Whether I'm preparing for an important client meeting or gearing up for one of my cosplay events, I find that this product gives me an extra boost of confidence, enabling me to smile more freely and warmly. Its gentle yet effective formula is enamel-safe, ensuring that while it works wonders on unsightly stains, it doesn't compromise the integrity of my dental work. The thoughtfully designed bottle makes application effortless, allowing for precise dispensation every time without any mess or waste. Moreover, the texture and consistency of the serum bring to mind the playful nature of children’s toothpaste. Its smooth, inviting consistency is both fun and comforting. Infused with a refreshing blend of mint and a hint of yuzu, the flavor profile leaves my mouth feeling exceptionally fresh and cool after each use, creating a delightful sensory experience that starts my day on a positive note. Overall, this serum stands out as a versatile and ingenious addition to my personal care regimen. Its dual functionality, combining aesthetic appeal with practical effectiveness, makes it an indispensable item that not only enhances my look but also supports my lifestyle, ultimately making each smile more confident and every day a little brighter.
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Shirley

21~25
Female

Professional Smile Secret!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
After using Colgate Optic White Purple Aerum, I feel that it is a good product to use for those who want fast results. Personally, I feel that it would be suitable for coffee or tea lovers who want to maintain whiter teeth yet do not want to spend so much on dental procedures or UV lights. As someone who loves drinking coffee and tea, I've always struggled with staining, but Colgate optic White Purple Serum truly makes a difference. With just one application, I was surprised to notice my teeth whitening slightly, as I didn't expect such quick result. I was expecting it might take a few days to see a difference. I like how It is very easy to apply and it just takes 2 minutes of our time each day to maintain a white teeth! As a busy, full-time working mother, I don't have much time to dedicate each day to whitening my teeth. Hence, I am very impressed that this product only takes 2 minutes every day to get whiter teeth. Colgate Optic White Purple Serum offers a pleasant minty, bubble gum like taste that keeps my mouth refreshed which is exactly what I look for oral care products. Honestly, I am quite impressed on how it makes my teeth feel squeaky clean after every use. It has become a part of my daily routine now as I use it everyday before I leave for work and I can feel the difference in how fresh, clean and whiter my teeth feel. I highly recommend this to anyone looking to boost their confidence in their smile, as it has certainly given me much more confidence in mine. I would also recommend this product to anyone who values a professional appearance, be it meeting a client or any other business interaction because first impressions matters.
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Cherrell

21~25
Female

Coffee Lover's Whitening Fix!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
I've always been curious about the Colgate Ultimate Purple Serum after seeing it on social media. I drink at least two cups of black coffee a day so I was really excited to give this a try. After applying the purple serum and leaving it on for two minutes, I noticed a brightening effect that is not drastic but enough to make a difference. I believe that consistency is key with this product and that it will genuinely help your teeth whiten over time. One of my favourite things is the cooling sensation - it feels refreshing, almost like a professional treatment that you'd get at a dental clinic but now you can do it at home with ease. The pump application process is simple and mess-free, making it convenient to use daily. It does have a slight blue tint, but that fades once it’s absorbed. The serum itself feels smooth and lightweight, without any grittiness. I'd recommend it to anyone looking for a low-maintenance whitening solution and to use it 2-3x a day as instructed for long-term benefits, especially if you're a coffee lover like me.
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Ysanne

21~25
Female

Color Theory Whitening Win!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
As a tea and coffee lover, I've always struggled with yellow stains on my teeth, which often made me feel self-conscious about my smile. No matter how much I brushed, those stubborn stains wouldn't go away easily—until I discovered Colgate Optic White Purple Serum. What I love most about this product is how simple and effortless it is to use. With just three easy steps—Pump, Purple, Smile—I can instantly brighten my teeth and feel more confident in just two minutes. Unlike traditional whitening treatments, this serum doesn't require any extra effort or complicated application; it seamlessly fits into my daily routine as an extra boost on top of my regular toothpaste. One of my biggest concerns with whitening products was whether they would damage my teeth. However, I was relieved to learn that this serum is gentle yet effective, designed to work with colour theory—using purple to neutralise yellow stains. It's fast, efficient, and mess-free, with no bubbles or unnecessary foaming, making it a clean and hassle-free experience. Of course, everyone's results may vary depending on the level of staining, but if you trust the process, you'll definitely see a difference. For me, it has been a game-changer, helping me regain the confidence to smile freely. If you're looking for an easy, non-damaging, and effective way to boost your teeth's brightness, I highly recommend giving Colgate Optic White Purple Serum a try. It's a small step for a greater, whiter smile!
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Sihan

21~25
Female

Tea Stain Fighter!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
The Colgate Optic White Purple Serum has a minty fresh feeling and a sticky texture. When applied, the Yuzu flavour was not that noticeable, instead I felt it was more of a minty fresh. Although the texture of the purple serum is sticky, but it adheres well during application. The application process is also simple. This included brushing your teeth with the serum and wait for two minutes before washing off. It is also important to rinse thoroughly with water a few times to ensure that the purple serum is completely washed off. After the first use, I noticed a slight improvement in the whitening of teeth. The effect of the whitening is not very obvious because of the tea stain on my teeth (which is hard to remove or whiten). Also, I believe consistent use of this product is necessary to have better whitening results. However, do take note that this product is not meant to replace regular toothpaste, instead it is used as an additional step to be applied after your daily oral care routine. From the before and after photos, there is a slight difference in the whitening effect. Overall, I would rate it 4 out of 5 because it requires consistent use for more noticeable results, and the effect is temporary. However, compared to teeth whitening provided by dental clinics which is expensive and also temporary, this purple serum is a great alternative to whiten your teeth, especially when you have last minute events or dates where you want to look more presentable and have a brighter smile. I have always been using Colgate product and this one did not disappoint me. I would definitely recommend this to my friends who are looking to whiten their teeth. Not to mention, this is actually the first whitening serum or product that I have tried because I used to believe that such products were a waste of time and would not whiten my teeth. However, after trying this purple serum, my perspective has changed.
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Kristy

26~30
Female

Whitening That Works!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
It was quite daunting to apply a dark purple paste onto my teeth, but to my pleasant surprise the serum turned to a pretty shade of light indigo after just a few seconds. The feeling was slightly minty with a refreshing yuzu after taste that makes it easy to use. Compared to normal toothpaste, I did not have to apply much of the serum as one pump was already dense enough to spread across my teeth. I drink tea daily and over the years, it has slowly stained my teeth and made it look yellow over time. After just one use, I was impressed by the immediate result of seeing my teeth stains become lighter. After 3 days of consistent usage twice a day, the stains are hardly noticeable and all my teeth look more balanced in terms of the colour. Thanks to this serum, I now feel more confident to smile wider and brighter!
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Min

26~30
Female

Skeptic Turned Believer!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
Initially, I was skeptical about the Colgate Optic White Purple Serum and its promise of teeth whitening. However, after just 3 days of using it, I was pleasantly surprised that I had been proven wrong. This serum has made a noticeable difference in the brightness of my teeth! The pump bottle is easy to use and provides precise control, while the serum itself has a smooth, non-sticky texture which is a significant plus. Its refreshing mint and yuzu flavor leaves my mouth feeling clean and fresh, unlike some whitening products that have a harsh, chemical taste. Additionally, it integrates effortlessly into my daily oral care routine without causing sensitivity or interfering with toothpaste and flossing. I have been on the hunt for teeth whitening products, as my teeth always had a slight yellow tinge, which bothers me. Many products I tried were either too inconvenient, time-consuming, or ineffective, making it difficult to stay consistent. However, this serum stands out. Not only does it fit easily into my routine, but it also delivers quick, visible results. My teeth already appear brighter and whiter after just a few uses. Using the Colgate Optic White Purple Serum has been a positive experience. I appreciate its user-friendly design, pleasant flavor, and smooth texture. It’s reassuring to find a whitening product that works effectively without causing sensitivity, making it easy to incorporate into my daily routine. I would confidently recommend it to anyone seeking a gentle yet effective teeth-whitening solution. I would repurchase the product myself to keep my teeth white as a confidence booster. Beyond its effectiveness, I truly appreciate how gentle this serum is. Many whitening products come with the trade-off of discomfort or sensitivity, but the Colgate Optic White Purple Serum delivers results without compromise. It’s reassuring to know I can achieve a brighter smile without worrying about enamel damage or irritation. This experience has not only imp
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Claira

31~35
Female

Teeth Whitening Made So Easy!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
I was really stunned by the immediate effect of Optics White's whitening! My teeth are stained yellow and I like it that I can get a whitening boost anytime! It's easy to use, just gotta use my toothbrush and put it on for 2 minutes and it does the work! I would definitely purchase it and recommend to my friends. I used it for about 2 weeks, and was skeptical about it because I've tried many ways to whiten my teeth but it didn't work and even paid a lot of money for it. I also had to travel just to get my teeth whitened, only to not get the desired effect I wanted. Luckily, with the Optic White, I can do it at home or even bring it anywhere I go and easily do it at the reach of my hand. Definitely worth trying and buying it!
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Vanessa

26~30
Female

Gentle Daily Whitening Boost!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
I've been curious about teeth whitening products, so I decided to test Colgate's Optic White Serum. The application was pretty fuss free and easy to incorporate into your daily routine! You just have to brush it on your teeth for a couple of minutes after using your regular toothpaste. It doesn't taste weird or make my teeth sensitive which I really appreciated! I do think it does help, especially if you drink a lot of coffee or tea like I do. It's not an instant, dramatic change, but enough to make my smile look fresher after using it consistently. If you're looking for a gentle, gradual whitening option, this serum is worth trying! It's easy to use and doesn't cause sensitivity, which is a big plus. I'd recommend it for subtle brightening over time!
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Sophie

26~30
Female

Unexpected Purple Miracle!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
This product is a must try indeed! 🌟 Initially I was quite skeptical as the colour of the serum is purple but I was quite surprised it gives a whitening boost and my teeth feels cleaner and smoother, the yellow stains faded a bit and that is only when i used it for a few days. I believe with the continuous usage my teeth will definitely become whiter and i have more confidence when smiling 🤭 In addition, I also really love the gel like texture of the product and the refreshing taste of it. When I apply it on my teeth it has a very cooling sensation which makes it really enjoyable and the taste is not very overwhelming as well. This is definitely worth the price and I will definitely re purchase it again!
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Hui Xuan

26~30
Female

Luxury Serum for Your Smile!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
When the serum arrived, I was pleasantly surprised by the sleek looking design of the container. It really looks like a bottle of face serum! The pump is also similar to the ones used for face serums, which I thought was unique since I have not seen a whitening product that looks like this before. The pump was easy to use, and the serum came out easily. It was a very dark purple and I was quite amazed at how thick and concentrated it was. When I put the serum in my mouth, there was a slight minty sensation, not too strong or unpleasant, just the feeling of freshness. Since it was purple, I could immediately see my entire mouth being tinted by the colour. When it got on my lips it was easy to just wash off with water, but it stayed on my teeth. After brushing with the serum for 2 minutes and rinsing off with water, I looked in the mirror and I was shocked at how it just transformed my teeth! My teeth were clearly whiter than before I used the serum. I was amazed at how little time it took to change the colour. I would definitely recommend using this whitening serum when you have places to be and just want a chance to whiten your teeth quickly. I saw an improvement immediately after using it once, as my teeth really became whiter after one use! I feel like it is also small enough to bring out and use as the design is easy to slip into your bag and take on the go. I would definitely recommend this to friends and family.
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Emily

21~25
Female

Budget-Friendly Glow Up!

Overall Experience
Instant Teeth Whitening
Interest in Repurchase
This is my new favorite addition to my beauty routine! I like that I can whiten my teeth every day without spending a lot of money, and on top of that, I don’t have to worry about damaging my tooth enamel. But something else that I really love about this serum is its smooth and slick texture as well as the super refreshing minty yuzu flavour.
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