8 New Celebrity Fragrances In 2025 That Are The Year’s Most Coveted Scents

By Allison Kong on 22 Aug 2025

Writes about all things beauty, fashion, lifestyle, and entertainment. When she’s not writing, she’s probably lost in a daydream.

If you think celebrity fragrances are just marketing gimmicks, think again. This year’s wave of celebrity fragrances shows how far the industry has evolved. Instead of simple one-note scents, these new releases show how much effort is going into crafting fragrances that reflect a star’s style and identity. 2025’s lineup proves that these bottles deserve a spot on your vanity.

#1 Rare Beauty – Rare Eau De Parfum

Photo from Rare Beauty

Rare Beauty, founded by Selena Gomez, has become a global favourite for its feel-good makeup products that combine beauty with self-expression. Now the brand is venturing into fine fragrance for the first time. After debuting a lighter body mist in past collections, Rare Beauty is introducing Rare Eau de Parfum, a scent that is meant to be as comforting and inspiring as the brand’s message of self-acceptance.

Rare Eau de Parfum is warm, creamy, and just a little spicy. It opens with caramel and roasted pistachio, then blooms into a heart of rich vanilla and zesty ginger, deepened by cocoa beans. Finally, it settles into a long-lasting base of sandalwood, tonka bean, and soft musks, creating a cozy yet sophisticated trail.

Photo from Rare Beauty

Fragrance Family: Warm & Spicy
Notes:
Top: Caramel, Pistachio, Pink Pepper
Heart: Vanilla, Ginger, Cocoa Beans
Base: Sandalwood, Tonka Beans, Skin Musks

Get The Rare Eau De Parfum here.

#2 Sabrina Carpenter – Me Espresso Eau De Parfum

Photo from Sabrina Carpenter

Sabrina Carpenter made her mark in the fragrance world with Sweet Tooth, a playful, candy-like scent that quickly became a fan favourite. For 2025 she is releasing something bolder and moodier. Me Espresso reflects her love for coffee and her playful personality, combining gourmand sweetness with unexpected floral touches.

Me Espresso opens with espresso beans, cocoa powder, and a touch of jasmine for brightness. The heart feels like a café dessert, with whipped cream, vanilla orchid, and crunchy biscotti notes. Finally, it melts into a base of caramel drizzle, sugared amber, and Madagascar vanilla. It is sweet, bold, and comforting all at once, much like Sabrina herself.

Photo from Sabrina Carpenter

Fragrance Family: Gourmand Coffee
Notes:
Top: Espresso Bean, Night Blooming Jasmine, Cocoa Powder
Heart: Whipped Cream, Vanilla Orchid, Biscotti
Base: Caramel Drizzle, Sugared Amber, Madagascar Vanilla

Me Espresso Eau De Parfum hasn’t hit our stores yet, but keep an eye out for updates!

#3 Kylie Jenner – Cosmic 2.0 Eau De Parfum

Photo from Kylie Cosmetics

Kylie Jenner has steadily grown her beauty empire, and fragrance is now one of her standout ventures. Her Cosmic collection launched with futuristic bottles and youthful yet sultry blends, quickly becoming a Gen Z favourite. For 2025, she introduces Cosmic 2.0, an evolution of the original, but warmer and more refined.

The perfume starts bright and juicy with pear and pink pepper. As it develops, the floral heart of vanilla orchid and lavender brings softness and balance, making it both playful and elegant. The base of amber and sandalwood ensures depth and long-lasting wear. Packaged in a chrome sculptural bottle designed to fit perfectly in the palm, it doubles as a fragrance and a statement piece.

Photo from Kylie Cosmetics

Fragrance Family: Floral Amber
Notes:
Top: Pear, Pink Pepper
Heart: Vanilla Orchid, Lavender
Base: Amber, Sandalwood

Get the Cosmic 2.0 Eau De Parfum here.

#4 Billie Eilish – Your Turn Eau De Parfum

Photo from Billie Eilish

Billie Eilish’s fragrance line has been praised for its genderless appeal and unexpected blends. After her first two perfumes, which leaned into creamy vanilla and darker gourmand tones, she is changing direction with Your Turn. This new fragrance feels fresh, modern, and versatile, perfect for both everyday wear and special occasions.

It opens with an energising hit of ginger, cardamom, and bergamot. The heart softens into peach skin, coconut water, and delicate jasmine. In the base, sandalwood and musk meet sylvamber, a woody amber molecule, for a clean yet sensual finish. Your Turn feels like a fragrance that adapts to whoever wears it, truly unisex and effortlessly cool.

Photo from Billie Eilish

Fragrance Family: Fresh, Woody, Spicy Floral
Notes:
Top: Fresh Ginger, Bergamot Peel, Cardamom Pod
Heart:Velvet Peach Skin, Night Blooming Jasmine, Coconut Water
Base: Sandalwood Australia, Captive Musks, SylvamberTM

Get the Your Turn Eau De Parfum here.

#5 Bella Hadid – Orebella Eternal Roots Parfum

Photo from Orebella

Bella Hadid launched Orebella in 2024 as a wellness-driven fragrance line that reflects her connection to nature and spirituality. The brand focuses on grounding scents that combine earthy notes with uplifting fruits and florals. For 2025 Bella unveils Eternal Roots, a fragrance inspired by stability, strength, and self-discovery.

The perfume opens with lychee, raspberry, and a hint of pink sugar for brightness. As it develops, earthy vetiver takes centre stage, balanced with papyrus and a smoky trace of birch in the base. The result is both playful and grounding, a scent you can wear every day that evolves beautifully on the skin.

Photo from Orebella

Fragrance Family: Woody Fruity
Notes:
Top: Lychee, Raspberry, Pink Sugar
Heart: Vetiver
Base: Papyrus, Birch Smoke

Orebella Eternal Roots Parfum hasn’t hit our stores yet, but keep an eye out for updates!

#6 Rihanna – Fenty Parfum Hair and Body Mist

Photo from Fenty Beauty

When Rihanna released Fenty Eau de Parfum in 2021, it sold out instantly and became a cult classic for its warm, sensual notes. For 2025, she’s offering something lighter and more versatile: Fenty Parfum Hair and Body Mist. This version is fresh, airy, and designed to be worn every day, while still retaining the luxury of the original.

The mist opens with clean, uplifting notes of magnolia and tangerine, which give it a sparkling brightness. At the heart, Bulgarian rose and soft musk bring elegance and depth. Finally, it dries down to a smooth, skin-like finish with delicate woods. It’s gentle enough to spritz in your hair, but luxe enough to wear as your daily scent. Perfect for those who want a more casual take on Rihanna’s signature fragrance.

Photo from Fenty Beauty

Fragrance Family: Fresh Floral Musk
Notes:
Top: Tangerine, Magnolia
Heart: Bulgarian Rose, White Musk
Base: Musk, Soft Woods

Get the Fenty Parfume Hair and Body Mist here.

#7 Ariana Grande – r.e.m. cherry eclipse

Photo from r.e.m.beauty

Ariana Grande’s fragrance empire has been unstoppable, with fan-favourites like Cloud and Sweet Like Candy dominating the market. For 2025, she has released cherry eclipse, a scent that combines her love for playful gourmand notes with a slightly more grown-up twist.

It begins with juicy black cherry and sweet honeysuckle, creating a fruity-floral opening. The heart is fluffy and dreamy, with jasmine and marshmallow giving it Ariana’s signature sweet touch. Finally, amber and musk add depth, keeping it warm and sensual. cherry eclipse feels flirty and fun but has enough sophistication to take you from day to night.

Photo from r.e.m.beauty

Fragrance Family: Fruity Gourmand
Notes:
Top: Black Cherry Jubilee, Sugared Honeysuckle Petals
Heart: Natural Jasmine Absolute Sambac, Marshmallow Meringue
Base: Glowing Amber, Warm Musks

r.e.m. cherry eclipse hasn’t hit our stores yet, but keep an eye out for updates!

#8 Michelle Pfeiffer – Dave Eau De Parfum by Henry Rose

Photo from Henry Rose

Michelle Pfeiffer launched Henry Rose to prove that luxury fragrances could also be clean, transparent, and sustainable. Her line has gained respect in the industry for its eco-conscious practices and beautiful simplicity. With Dave, she introduces one of her most personal scents yet, named after her husband David E. Kelley.

The fragrance is warm, intimate, and stripped down to essentials. Dave opens with a burst of tangerine heart, neroli, and pink pepper that feels bright and energising. The fragrance then blooms into a heart of lavandin, orange flower, and almond blossom, adding a soft floral character balanced with herbal freshness. Finally, it settles into a gourmand base of vanilla bean chantilly, cocoa shell, and tonka bean, wrapping the scent in a cozy and indulgent finish.

Photo from Henry Rose

Fragrance Family: Warm Gourmand
Notes:
Top: Tangerine Heart, Neroli, Pink Pepper
Heart: Lavandin, Orange Flower, Almond Blossom
Base: Vanilla Bean Chantilly, Cocoa Shell, Tonka Bean