New Etude House Milky Skincare & Makeup Collection In Singapore Has Cute Milk Carton Packaging

By Karmen on 28 Dec 2020

Digital Editor

Has severe RBF but is fairly jolly and carefree on the inside. Degree of life satisfaction is heavily influenced by food.

Etude House is releasing a new Milky New Year makeup and skincare collection on 1 January 2021 in Singapore and the packaging looks too cute to resist. Soft and creamy milk-inspired colours are packaged in milk carton boxes, cow prints and more.

Keep reading to check them out!

#1 Etude House Soon Jung Hydro Barrier Cream

Photo from Etude House

This cult favourite moisturiser is in a new milk carton-shaped box so you can feel like you're applying milk pudding on your face! 92% of it is made of moisturising ingredients such as glycerin. It also helps to strengthen skin barrier with Panthensoside™.

#2 Etude House Milk Tone Up Base

Photo from Etude House

Another product in milk carton-shaped packaging is this makeup base. Apply it before your foundation and concealer to brighten your skin and neutralise redness for milk-like skin. It also contains SPF30++.

#3 Etude House Milky New Year Play Colour Eyes

Photo from Etude House

The collection also has three new milk-inspired eyeshadow palettes with adorable cow prints on the packaging. Each palette contains 5 matte shades, three glitters and one shimmer.

Strawberry Milk comes in a pale pink palette and the shades are inspired by strawberries and strawberry smoothies with a mix of pretty pinks and pink-tone neutrals.

Photo from Etude House

As its name suggests, Banana Milk has yellowish-brown shades as well as golds and bronzes.

Photo from Etude House

The Blueberry Milk eyeshadow palette contains a mix of purples, pinks, mauves and creams.

Photo from Etude House

#4 Etude House Milk Cheek

Photo from Etude House

Lastly are these three cheek colours that have a smooth and soft texture that melts into the skin for soft, immaculate colour like a drop of milk on your cheeks.

Choose from three colours: Strawberry Milk - a soft pink, Banana Milk - a natural apricot colour and Blueberry Milk - a light purple. You can also mix these colours together to create a unique shade.

While the prices aren't released yet, we're guessing the products will be around $10 - $30 each based on the Etude House Korea prices.

This Milky New Year collection will be available in Singapore on 1 January 2021 on Etude House's official Shopee Mall store here: shopee.sg/etude.