JOOCYEE Opens Its First Retail Flagship Store Outside China At Singapore's Orchard Road
Not gonna lie, we were already counting down the days until the not-so-mysterious scaffolding at Wisma Atria mall would disappear — and now it has! That's right, the rising C-Beauty brand JOOCYEE has opened its first international retail flagship store right here in Singapore.
This new brick-and-mortar store is conveniently located right outside Orchard MRT Station, in the direction of the Ngee Ann City / Wisma Atria exit.
Photo from GirlStyle Singapore
As expected, the outlet is decked out in pretty pink and white interiors, and looks extra Instagrammable with enormous posters of their current Brand Muse, ENHYPEN's Heesung, and Brand Ambassador, Chinese actress Esther Yu.
Photo from GirlStyle Singapore
As Judydoll's sleeker and more elegant sister label, JOOCYEE is best known for its modern packaging, innovative products, and cruelty-free formulas. It also carries quite a selection of Multi-Purpose Lip & Cheek Creams and Multi-Purpose Creams, which can be used all over the face and are brilliant for touchups on the go.
Photo from GirlStyle Singapore
Besides fan-favourite products, shoppers can check out brand-new additions too. We spotted a Happy Me Day counter shaped like a tiered birthday cake right at the entrance, displaying products from the brand's newest series (it's dropping in Singapore first, even before its China release!).
Photo from GirlStyle Singapore
There are also quite a few Singapore Exclusive items to look out for, including shade additions to the Jelly Highlighter Stick, Ultra Shine Lippies, Cream Blush & Highlighter Duo, and 16H Elastic Long-Wear Foundation series. There's even a Long-Lasting & Dewy Setting Spray, which is available only in Singapore.
Photo from GirlStyle Singapore
Photo from GirlStyle Singapore
Currently, JOOCYEE is also running a launch special promotion, where new members who sign up can receive 10% off their first purchase.
Photo from GirlStyle Singapore
There are also a gift-with-purchase rewards for shoppers who hit a $49, $79, and $89 min. spend — with freebies like Cleansing Oil, Glazed Lip Gloss, and a Chupa Chups Handheld Mirror up for grabs!
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