'Jinro Is Back' Soju, Blue Retro Bottle Design With Toad Character On The Label!

'Jinro Is Back' Soju, Blue Retro Bottle Design With Toad Character On The Label!

Food
By Viroon on 20 May 2020
Senior Creative Editor

HiteJinro, South Korea’s leading liquor maker, revived a vintage feel to its flagship soju brand Jinro with the 70s’ original design to its packaging to ride the latest wave of “newtro” or return of the retro.

Jinro Soju
Photo from HiteJinro

Scroll on to read more!

New and Retro Design

Jinro Soju
Photo from Jinro Soju

The newtro, which is a combination of "new" and "retro," has been the latest buzzword in the Korean retail market. The styles of the 70s and 80s are captivating young and trendy customers in the country. Keeping up with the latest fashion, Hite Jinro released a new Jinro that uses its old bottle and label design but with fresh interpretations.

Jinro Soju
Photo from HiteJinro

“Jinro Is Back” comes in a clear, blue-tone bottle instead of its iconic green colour. The label design also adopted the style that was used in the past with its brand logo image of a toad.

Jinro Soju
Photo from HiteJinro

The new Jinro has a mild and clean taste which makes drinking pleasant and enjoyable. It is much lighter and smoother with an alcoholic content of 16.9 percent to appeal to young customers who prefer low-alcohol drinks.

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Jinro Soju
Photo from HiteJinro

Do you prefer the new blue bottle or the iconic green ones?

Grab yours now at Shopee! On top of it, enjoy S$2 OFF* when you apply the promotion code 'GIRLSTYLE8' when you check out.

*With a minimum spending of S$25

While you are here, do check out our post on how to DIY your own Soju cocktails at home!

Share this post with a friend who loves Soju!

Text by: GirlStyle Singapore

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