'Jinro Is Back' Soju, Blue Retro Bottle Design With Toad Character On The Label!

By Viroon on 20 May 2020

Senior Creative Editor

Passionate about fashion, beauty and lifestyle. Junk Food Junkie | When she’s not writing, you can find her at the pantry munching on snacks.

HiteJinro, South Korea’s leading liquor maker, revived a vintage feel to its flagship soju brand Jinro with the 70s’ original design to its packaging to ride the latest wave of “newtro” or return of the retro.

Photo from HiteJinro

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New and Retro Design

Photo from Jinro Soju

The newtro, which is a combination of "new" and "retro," has been the latest buzzword in the Korean retail market. The styles of the 70s and 80s are captivating young and trendy customers in the country. Keeping up with the latest fashion, Hite Jinro released a new Jinro that uses its old bottle and label design but with fresh interpretations.

Photo from HiteJinro

“Jinro Is Back” comes in a clear, blue-tone bottle instead of its iconic green colour. The label design also adopted the style that was used in the past with its brand logo image of a toad.

Photo from HiteJinro

The new Jinro has a mild and clean taste which makes drinking pleasant and enjoyable. It is much lighter and smoother with an alcoholic content of 16.9 percent to appeal to young customers who prefer low-alcohol drinks.

Photo from HiteJinro

Do you prefer the new blue bottle or the iconic green ones?

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뭘 좀 아는 쏘주파들아, 이제 원조로 초깔끔하게 즐기자 진로 이즈 백! #이제_초깔끔한_두꺼비를_따르라 #소주의원조 #진로이즈백 #초깔끔한맛 #진로

A post shared by 진로 (@official.jinro) on May 20, 2019 at 1:19am PDT