Love, Bonito's New Pop-Up Showcases Its Signatures Collection, A Laundry-Style Photo Booth & More
If you've shopped in stores or online at Love, Bonito recently, you'll notice that the brand is now sporting a brand new look. That's because the local label has just revamped its brand identity and assortment strategy. And to celebrate the occasion, there will be a home-themed pop-up, The House of Love, Bonito, happening from 15 to 24 March.
The flattering, versatile and functional elements of Love, Bonito's apparel will remain, but spruced up as three key lines of bestselling styles: Signatures, Staples and capsule collections. There will be 60% less styles in total, and yet, the entire line-up of pieces will cover all occasions from work, weekends and casual days out to holiday and fancy events.
Photo from GirlStyle Singapore
The pop-up showcases all three lines, which are available for visitors to try on and shop for online.
The Signatures are sophisticated pieces for power-dressing that's still unapologetically feminine. 30 pieces have been functionally crafted in crease-ease fabrics, flattering colours and sleek silhouettes. The Audrey Tailored Cape Blazer ($89), in particular, is a major confidence booster thanks to its subtly sharp lines and lightweight, flowing movement.
The Staples line is as it says - versatile wardrobe essentials. Finally are capsule collections, which are created to inject a little unique oomph to the wardrobe for special occasions or festive seasons like Lunar New Year.
Photo from GirlStyle Singapore
The pop-up also showcases the thoughtful design process on some of the best-selling apparel. For instance, the Sophia Cowl Neck Camisole Top ($39) has an additional slip that clings to the chest to prevent any unintended skin exposure when bending down.
Photo from GirlStyle Singapore
The next section is a cafe area created in collaboration with local Asian heritage F&B brands.
Photo from GirlStyle Singapore
Photo from GirlStyle Singapore
Love bagels? Treat yourself to some exclusive, local-inspired bagels ($10 each) by Two Men Bagel House.
The Asian Fit has a luscious smoked salmon with orange curry cream cheese, pink peppercorn, tomato and shallot, while Lau Pa Sat is satay as a bagel, with chicken, peanut butter curry, citrus chilli, achar and ulam. There's also Latkes Brisket, which has beef pastrami, potato pancake, Russian dressing, mustard and pickled cucumber.
Photo from GirlStyle Singapore
With every purchase of a drink by Coffee Break, you'll receive a trio of traditional ang ku kueh by Ji Xiang Confectionary. Super satisfying and flavour packed, these kueh are decorated with Love, Bonito's new monogram and come in three flavours: Yam, Peanut and Sweet Bean.
Photo from GirlStyle Singapore
To complete the home-inspired theme is the pop-up's final treat - a curious-looking laundry-style photo booth that's complimentary for all visitors. From a distance, it looks like a mini laundromat, but look into the washing machine and you'll see a camera!
Photo from GirlStyle Singapore
There are two photo strip styles to choose from. Both capture quirky photos from an unusual perspective inside the washing machine drum. Make sure to decide on your poses quickly as you don't get to select from a range of captured shots; the first three or four photos you take will be the final ones.
Photo from GirlStyle Singapore
The House of Love, Bonito will host daily events by guests including speakers and performers. On opening day, 15 March at 12pm, Korean American actress and singer Arden Cho will make an appearance! Find out more and register for these sessions here.
Love, Bonito's Signatures Collection ranges from $39 to $99 is now available online and in stores. Staples will launch from April onwards and ranges from $39 to $99, while capsule collections will launch on a monthly basis at a range of price points.
The House of Love, Bonito will be at 4 Jiak Chuan Road from 15 to 24 March 2024, and will be open from 11am to 9pm.
