SKKN BY KIM: Kim Kardashian Launches New Skincare Brand With 9 Core Products For Radiant Skin
From reality TV star to aspiring lawyer, there doesn’t seem to be much that Kim Kardashian can’t do. Now, the shrewd businesswoman is expanding her beauty empire with a brand-new skincare brand called SKKN BY KIM, after conquering the underwear, loungewear, and shapewear market with her brand Skims.
Photo from SKKN BY KIM
Fans may remember that she formerly helmed KKW Beauty, a brand that has since shut down according to an announcement she made in an Instagram Story post last July. This is so that she can focus on “new formulas that are more modern, innovative, and packaged in an elevated and sustainable look.”
Photo from SKKN BY KIM
Looks like the cat’s finally out of the bag—SKKN BY KIM was created in partnership with Coty Inc, one of the world’s largest beauty companies. The brand will launch on June 21 with a debut nine-piece collection with core products including cleanser, toner, exfoliator, hyaluronic acid serum, Vitamin C8 serum, face cream, eye cream, oil drops, and night oil.
Photo from SKKN BY KIM
Prices start from US$43/S$59 for a cleanser and goes up to US$95/S$130 for both the oil drops and night oil.
Reminiscent of Skims’ neutral colour palette, each product comes bottled in a minimalist and refillable packaging in Kim’s favourite stone-grey hue.
Photo from SKKN BY KIM
Kim says: “In all of my business endeavours, I’ve been fuelled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance-driven — and I have carried this same drive and approach with me into creating a legacy skincare brand,” says Kardashian in a press release.
Photo from SKKN BY KIM
“What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it. Working with some of the top dermatologists and aestheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings.”
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