New Clarins Pop-Up In Singapore Has Travel-Themed Installations, Free Personalised Skincare Samples & Gifts

New Clarins Pop-Up In Singapore Has Travel-Themed Installations, Free Personalised Skincare Samples & Gifts

Beauty Skincare Lifestyle Activities & Events Beauty Services
By Karmen on 01 Jun 2022
Digital Editor

Who could say no to free skincare samples and IG-worthy backdrops? Well, that's precisely what you'll get at the new pop-up Clarins In The City beauty trailer.

The travel and city-themed experiential truck features photo-worthy installations that shine a spotlight on skincare that combats stressors of city-living. Accompanying the photo ops are complimentary personalised skin consultations and skincare samples. The truck will be parked at various shopping malls in Singapore across four weekends starting with Paya Lebar Quarter on 2 June.

Clarins In The City pop-up beauty trailer at Paya Lebar QuarterPhoto from GirlStyle Singapore

Instagrammable Installations

Before starting the tour, visitors will receive a Beauty Passport that highlights the different activity stations, each with interactive elements and product samples given for participation.

The "travellers" are then free to explore the installations that depict three different cities - Singapore, Tokyo and Paris.

First is a pretty cityscape of Paris complete with seats to emulate one of the charming sidewalk cafés. It also features a clock tower with hands turning backwards to represent the anti-ageing effects of Clarins' best-selling products – Double Serum and Eye Serum.

Double Power Tower - Clarins In The City pop-up beauty trailer at Paya Lebar QuarterPhoto from GirlStyle Singapore

The next stop is a lively installation inspired by Tokyo's iconic Shibuya Street. With neon lights and bright pops of colour, this room embodies the hectic nature of city living where UV rays and pollution are the main skin stressors.

Hanging on the ceiling are iridescent umbrellas that make for a stunning photo. These umbrellas are a visual representation of how Clarins UV Plus acts as a barrier between the skin and irritants.

Healthy Radiance Crossing - Clarins In The City pop-up beauty trailer at Paya Lebar QuarterPhoto from GirlStyle Singapore

There's a fun activity at this city-stop where visitors can stand a chance to win more Clarins samples at the Gashapon machine.

Gashapon machine - Clarins In The City pop-up beauty trailer at Paya Lebar QuarterPhoto from GirlStyle Singapore

Lastly is the Singapore installation that's inspired by the Marina Bay Sands Infinity Pool with a skyline of our cityscape, dreamy clouds and a little ball pit.

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Hydra Pool - Clarins In The City pop-up beauty trailer at Paya Lebar QuarterPhoto from GirlStyle Singapore

On display are Clarins Hydra-Essentiel products as a reminder for us to keep our skin hydrated, especially with sudden temperature changes and environmental stress from switching between dry air-conditioned offices and the sweltering outdoor heat.

Hydra-Essentiel products - Clarins In The City pop-up beauty trailer at Paya Lebar QuarterPhoto from GirlStyle Singapore

In line with the brand's commitment to sustainability, the pop-up has sustainable design elements like a sign says "Make life more beautiful and passing on a more beautiful planet" at the Clarins Garden. Visitors will have to break out a mini sweat to earn a photo op - the LED sign on the green wall only lights up when you've pedalled on the stationary bike for a good 15 seconds or so to generate energy.

Clarins Garden stationary bike - Clarins In The City pop-up beauty trailer at Paya Lebar QuarterPhoto from GirlStyle Singapore

Another eco-friendly touch is the "greenery"; the tree standees peppered around the truck are made of 100% recyclable corrugated boards. One of them has plantable pencils with biodegradable seed capsules hanging on it. Visitors can snag one for free by posting and tagging @clarinssg and #ClarinsInTheCity on social media.

Plantable Pencils - Clarins In The City pop-up beauty trailer at Paya Lebar QuarterPhoto from GirlStyle Singapore

Free Skin Consultation & Skincare Samples

Once the journey around the different zones is complete, visitors will enjoy a complimentary skin consultation. The Clarins Beauty Advisors will access your skin needs and provide skincare recommendations that best suits you. You'll also receive a free 6-piece personalised skincare samples kit in an adorable luggage-shaped box as well as a Clarins-inspired ice cold brew in partnership with Hook Coffee.

Skin consultation and personalised skincare samples kit - Clarins In The City pop-up beauty trailer at Paya Lebar QuarterPhoto from GirlStyle Singapore

After its debut at Paya Lebar Quarter, the Clarins In The City beauty trailer will be making a tour around three other locations in Singapore. Here's the travelling schedule:

  • 2 – 5 June 2022 | Paya Lebar Quarter
  • 9 – 12 June 2022 | Hillion
  • 16 – 19 June 2022 | Canberra Plaza
  • 26 – 29 June 2022 | Suntec City

The pop-up will be open from 11am to 9pm. Do pre-register at clarins.com.sg so you can join the priority queue and receive an Express Beauty Passport with additional 2-piece sample.

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