Hello Kitty Pineapple Tarts In Gorgeous Floral Gift Boxes For Just $14 In Singapore

By Karmen on 04 Jul 2021

Digital Editor

Has severe RBF but is fairly jolly and carefree on the inside. Degree of life satisfaction is heavily influenced by food.

Chinese New Year is still six months away, but there's no reason we can't indulge in CNY goodies any time we like, specially if it's pineapple tarts, arguably the best of them all.

Kitchen 0312, a home-based bakery in Singapore, sells adorable Hello Kitty-shaped pineapple tarts in boxes with beautiful floral designs.

Keep reading to find out more!

Started by Yong Sheng, a stay-at-home dad in Singapore, Kitchen 0312 has quite the sentimental origin story.

The four numbers in the brand's name indicates the date 3 December 2018 - the day that Yong Sheng's 7-year-old daughter was diagnosed with an autoimmune disease. After quitting his job to take care of her, he turned his baking hobby into a full time home business to help fund the medical feels.

Altruistic motivations aside, Kitchen 0312's specialty is plenty tempting on its own: Taiwanese-style pineapple tarts shaped like Hello Kitty.

While the Singaporean version is an open-faced tart with just pineapple jam, the Taiwanese version typically has pineapple as well as mashed winter melon encased in a crust that's a cake and biscuit hybrid.

Photo from @apple_miss_whatever via Instagram

Kitchen 0312's pineapple tarts will be more familiar to Singaporean taste buds as they're filled with just pineapple and sugar. There's also a limited edition flavour with rose and winter melon that will be available sporadically.

The pineapple tarts come in a Gift Box Set ($14) of six tarts packaged in a drawer-type box or a gorgeous floral box - perfect as a gift.

Photo from @apple_miss_whatever via Instagram

You can also purchase it in a Sealer Bag ($12) which comes with six tarts in a resealable bag.

Photo from Kitchen 0312

To order these cute pineapple tarts from Kitchen 0312, DM them on Facebook or Instagram. You'll need to place your order at least 5 days in advance, and 2 weeks in advance for a big order or during peak periods like Chinese New Year.

The delivery fee depends on your location but you can expect it to be under $15, or opt for self-pick up at Bishan.