BTS X Starbucks Korea: Limited Edition Menus & Merchandise In A Pretty Purple Shade

By Wei Yin on 20 Jan 2020

Digital Editor

An INFP who enjoys watching sappy Korean dramas in her free time. Good food and cute dogs are all she needs.

If you haven't already heard, the biggest K-pop boy group BTS, is collaborating with Starbucks Korea to release new menus and merchandise.

The BTS x Starbucks Korea collaboration, Be the Brightest Stars, is a meaningful campaign where part of the profits will go towards The Beautiful Foundation, a non-profit organisation in South Korea. The collaboration is the first step in a year-long campaign to create opportunity for Korean youth throughout 2020.

Read on to find out more!

Photo from Starbucks Korea

As part of the campaign, Starbucks stores in South Korea will offer a variety of products in shades of purple reminiscent of a starry night and all we can say is they look super pretty!

You are in luck if you will be in South Korea from 21 January to 6 February as you will have a chance to get your hands on the limited edition menus and merchandise.

Check them out below:

Photo from @starbuckskorea via Instagram

Merchandise featuring starry patterns, including mugs and glassware designed with real gold, pouches for tablets and laptops, and key chains will be available for purchase. The starry purple pattern will be featured on Starbucks bags and cup sleeves available in limited quantities for customers purchasing items that support the Beautiful Foundation.

Each merchandise has the BTS and Starbucks branding on it, perfect for fans of both BTS and Starbucks! As merchandise are not perishable unlike food, you can get a friend who is travelling to South Korea to bring your favourite (or all of them) back for you.

Photo from @starbuckskorea via Instagram

The feature beverage is the Blooming Purple Vin Chaud, a beverage subtly flavoured with elderflower, grape juice and fruit, available both hot and iced.

Photo from @starbuckskorea via Instagram

Other food includes the Blueberry Star Macaroon, Purple Berry Cheesecake and Purple Star Cupcake.

If you will be heading to South Korea soon, make sure you head to a Starbucks outlet to try these new additions to the menu for a period of time only.

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⠀ ? BTS + STARBUCKS ? ⠀ 우리는 모두, 저마다의 우주에서 가장 빛나는 별. 방탄소년단과 스타벅스가 세상 모든 별들의 반짝임을 응원합니다. Be the Brightest Stars. ⠀ [스타벅스가 2020년 ‘Be the Brightest Stars’ 캠페인을 통해 아름다운재단과 <청년 자립 프로젝트>를 후원합니다.] ⠀ #1월21일출시 #BetheBrightestStars #너는그자체로빛나는별 #BeTheStars #BTS #Starbucks #StarbucksKorea #스타벅스 #스타벅스그램

A post shared by 스타벅스커피 코리아 (@starbuckskorea) on Jan 15, 2020 at 9:03pm PST

As mentioned, a portion of proceeds from the sale will help support career and educational development programs for young people leaving children's homes to start their adult lives through The Beautiful Foundation's Opportunity Youth Independence Project.