Pink Coach Pop-Up: Free Ice Cream & Stickers, Cute Photo Spots, & Displays Of Their Newest Handbags
Rolling up in a flurry of pink and making its rounds across the island comes The Coach Tabby Shop in Singapore - luxury brand Coach’s new roving pop-up. Created to celebrate individuality, self-expression, as well as their latest handbag launch, this colourful set-up includes an ice cream van with free desserts as well as cute photo spots. No entry fees or bookings required! Here’s the scoop - pun unintended.
For more activity ideas this month, check out our list of 20 new things to do in March 2023.
Photo from Coach
The Coach Tabby Shop is something that’s making its way around the world, and it’s also currently ongoing in Japan. While the Japanese version is decorated with pink paper lanterns and offers colourful dango, Singapore’s pop-up follows a more summery theme that’s totally fitting for our sunny island.
Photo from Coach
The ice cream van that takes centrestage here isn’t just for show - it serves as an actual ice cream counter, where Singaporeans who are struggling to beat the heat can pick up a free cup of ice cream, lovingly made by the folks of homegrown ice cream store Inside Scoop.
Don’t worry, no purchases are required. The only catch? You’ll have to scan the Tabby Personality Quiz QR code and do a short 7-question quiz via your mobile phone in order to earn your free scoop. We tried the quiz ourselves and found it fun and easy to complete, with a rather accurate character assessment at the end!
Photo from Coach
So, what’s ice cream gotta do with Coach? Well, just like how ice cream comes in a ton of different flavours, colours, and textures, so do we have various defining moments worth celebrating - and this sentiment is something that’s reflected in the designs of the new Coach Tabby Bag, which you’ll get to view in person at the pop-up.
In fact, the ice cream flavours available are specially inspired by the colourways of the Coach Tabby Bag; Pick from Strawberry Dreams to Evergreen Matcha, as well as bespoke flavours, Yuzu Mango Tango and Honey Lavender.
Photo from Coach
Handcrafted ice cream isn’t the only freebie you can score. Share about this pop-up on social media with the hashtags #InMyTabby and #CoachNY, and you’ll get to redeem free Coach stickers!
Oh, and don’t forget to come dressed photo-ready, for there will be a megasized version of the Coach Tabby Bag set atop the pink van, along with neon light fixtures for a pop of retro fun.
Photo from Coach
Though the first pit stop has already been concluded, The Coach Tabby Shop will be making three other appearances at Paya Lebar, Dhoby Ghaut, and Bugis in the coming few days. Check out the full details below.
Photo from Coach
Coach Tabby Shop Singapore
Dates:
10 - 12 March: 313@Somerset
17 - 19 March: PLQ Plaza at Paya Lebar Quarter
21 - 22 March: Singapore Management University (driveway at Li Ka Shing Library)
24 - 26 March: Bugis+ (outdoor space along Victoria Street)
Time: From 12pm onwards. Free ice cream is limited to the first 500 redemptions daily.
Price: FREE
More new activities and events:
- Rilakkuma Carnival: Rides, games, and tons of character-themed photo spots
- Japanese food festival in Singapore: Snacks from Kyoto & other parts of Japan
- Singapore's largest-ever balloon display: Themed zones, glow-in-the-dark room, & games
- Luxe dome glamping at the Zoo: With air-con, breakfast, elephant feeding
