Claude: Indonesian Fashion Label Opens Its First Store In Singapore

By Karmen on 11 Aug 2022

Digital Editor

Has severe RBF but is fairly jolly and carefree on the inside. Degree of life satisfaction is heavily influenced by food.

First established in 2017, the Indonesian fashion label Claude has since gained a cult following not just in their local market but also in our little red dot. Singaporean fans of the brand can now go beyond the online world and shop at Claude's store at Takashimaya Shopping Centre.

The new 1600 sqft store isn't designed just for shopping, but also for the 'gram, with pleasing curved lines and a soothing colour palette of stone, mint green and lilac.

Photo from Claude

Although Claude has high-street prices, with most pieces under $90, their store has a distinctively upscale, museum-like look with plenty of white space and thoughtfully placed flower installations.

Photo from Claude

Several pretty little nooks serve as photo backdrops, from the dressing room archway to a corner with flowers and ornaments.

Photo from Claude

There's even a Lounge Room where shoppers can catch a breather and non-shopping partners can wait comfortably.

Photo from Claude

Shoppers will be able to try on Claude's range of elegant dresses, jumpsuits, sets and separates, including their latest The Wildflower Collection.

Like its name suggests, the collection has a range of floral-inspired apparel that give off that free-spirited, wild child vibe. Think breezy fabrics, flowy silhouettes and flower-inspired hues. Some highlights include the chiffon Bondi Skirt ($75.90) with a pleated design and watercolour wildflower prints, and the Zavu Dress ($79.90) which has a flattering empire cut and loose fit with romantic puffed sleeves and a cross-neck bow.

Photo from Claude

Claude also has sub brand designed for Gen Zs, Everyday, that has timeless staples with an unusual twist. For instance, the Zoya Pants ($65.90) combines a classic tailored cut with an asymmetrical double waistband framing a cutout at one side.