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UTENA: Japanese Brand With Over 90 Years Of History Officially Launched In Singapore!

UTENA: Japanese Brand With Over 90 Years Of History Officially Launched In Singapore!

Beauty Skincare Cosmetics
By elaine.kiew on 21 Jul 2018

We've seen and tested our fair share of Korean skincare products.. but what about the ones from Japan?

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The Japanese are known for their kawaii image~ Though it may be too kawaii for some of our liking, there are some beauty aspects we can learn from them that are universal: skincare. We can't speak for all women but if given a choice, who wouldn't want to have soft, supple skin? East Asians, in particular, always had a thing for fair skin too!

In case you've never heard of UTENA, they are actually a Japanese skincare brand that has been established for over 90 years (WOW!). Their secret to staying (strong) in such a competitive environment is none other than...

...the Utena Premium Golden Jelly Mask!

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If you've actually been to Japan, you might have come across them these masks~

Not only are these masks hydrating; they also contain 33g of golden jelly (which is A LOT btw) that can help to penetrate our skin and go beyond the layers to condition and soften it!

As like most masks, it will tighten your skin after usage BUT when used over a period of time (say, 2-4 weeks), damn son., you would just realise that it's probably the mask that you've probably been waiting for your whole life.

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These golden jelly-infused masks each have their own magical functions~

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1. Hyaluronic Acid (Moisturising)
2. Collagen
3. Royal Jelly
4. Rose

Each mask is also infused with strong floral scent that can help you relax and destress while the mask work its magic~

Premium Puresa Golden Jelly Lotion

Girlsdaily SingaporePhoto from Girlsdaily Singapore

Girlsdaily SingaporePhoto from Girlsdaily Singapore

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This golden jelly lotion is another product that wow-ed us. If you can see clearly, you will see these golden 'leaves'. Mind you, these are not just a visual gimmick.

These are Kanazawa gold leaves, a precious ingredient widely used in cosmetics for its powerful antioxidant properties that can keep our skin tight, firm and youthful.

Similar to UTENA's masks, this jelly lotion (which also acts as a toner) is also infused with a strong floral fragrant~ Pampering us more than ever.

Matomage Hair Styling Stick

Girlsdaily SingaporePhoto from Girlsdaily Singapore

This hair styling stick series would basically work wonders for people with lots of baby hair, stray hair or those with super layered hair.

Instead of using strong hair wax, gel or spray, we can simply keep our hair neat/tidy with this hair styling stick!


As simple as this~ It's like combing your hair but this time keeping it neat and locking it there!

UTENA is now available in Singapore in selected Watsons, Tokyu Hands, Welcia BHG, Qoo10, Redmart, Don Don Donki, Lazada, Metro, Yuehwa and Shopee.

Try it now! :)

P/s: This is NOT a sponsored post. Good things must share, right?

Text by: Girlsdaily SG