Impossible Foods Launches Today In Singapore Supermarkets So You Can Cook Meat-Free Meals At Home

By Karmen on 20 Oct 2020

Digital Editor

Has severe RBF but is fairly jolly and carefree on the inside. Degree of life satisfaction is heavily influenced by food.

Good news for vegetarians, vegans or anyone who is trying to eat less meat without giving up that delectable texture and flavour!

Impossible Foods' Impossible^TM Beef Made From Plants will officially launch in supermarkets in Singapore from today, 20 October.

Keep reading to find out more!

If you've tried Impossible Foods from restaurants, you'll know that the meat substitute somehow tastes just as delicious as ground beef from cows. You can now cook your own Impossible meals at home!

Photo from Impossible Foods

The 100% meat-free Impossible Beef is a nutritious option, containing 19g protein, 0 cholesterol and 8g saturated fat per serving.

Photo from Impossible Foods

It's also a more sustainable option, using 87% less water, 89% less greenhouse gasses and 96% less land to produce that beef from cows.

You can use it to cook all your favourite meat dishes from mapo tofu and dumplings to Korean japchae and Japanese potato croquettes.

Photo from Impossible Foods

Impossible Beef is packaged in minimalist 340g square packs priced at $16.90 each. It will be available from today at over 90 NTUC FairPrice stores including FairPrice supermarkets, FairPrice Finest and FairPrice Xtra hypermarkets, and at online grocer RedMart.

Photo from Impossible Foods

Along with this is the new Impossible™: The Cookbook which features 40 delicious and sustainable plant-based recipes. It will be available soon at Kinokuniya, Bookazine, Alibaba and more.