IKEA Japan's First Merchandise Line Includes Apparel Featuring The Iconic Yellow & Blue Logo
IKEA will be releasing its very first merchandise line titled EFTERTRÄDA and the collection includes hypebeast-inspired tees, hoodies, tote bags, umbrellas and many more.
Read on to find out more!
A collaboration between IKEA Sweden and IKEA Japan, the EFTERTRÄDA collection features a variety of items printed with the iconic IKEA logo in yellow and blue.
Check them out below:
Apparel
Photo from IKEA
Photo from IKEA
Photo from IKEA
Photo from IKEA
The barcode motif references IKEA's best-selling BILLY bookshelf and the minimalist design makes them perfect for everyday wear.
Made of 100% cotton from sustainable sources, the t-shirt and hoodie are soft to the touch and are definitely going to feel comfy on your skin too.
Towels
Photo from IKEA
Photo from IKEA
The bath towels come in two colours - yellow and white. Similar to the t-shirt and hoodie, the barcode motif and IKEA logo are also printed onto the towels.
Umbrella
Photo from IKEA
The umbrella uses recycled polyester and fits into small bags so you never have to worry about getting drenched when the weather changes.
Water bottles
Photo from IKEA
These water bottles are included in the collection as the brand is encouraging customers to use their own bottles at water supply spots in the stores instead of plastic ones.
Tote bag
Photo from IKEA
Photo from IKEA
Last but not the least, the tote bag is an eco-friendly option for customers to store all their purchased goods. It comes in a white colour that can easily match with any outfit too!
Pre-sale for the collection will start on 31 July 2020 at IKEA Harajuku followed by other IKEA stores and the IKEA online store in Japan. Find out more information here.
Fingers crossed these will be brought to IKEA Singapore as well but in the meantime, get a friend who lives in Japan or a traveller on Airfrov to ship it back for you!
While you are here, check out IKEA's first ever convenience store in Tokyo, Japan.
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Text by: GirlStyle SG
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