Here’s How You Can Score Exclusive Levi’s x NewJeans Lucky Draw Prizes, Back Patches, DIY Bead Charms & More

By Zoe Zeng on 11 Sep 2023

Digital Editor

Chronically online, master purveyor of cute and pink things♡

Hot off of their recent collaboration with Studio Ghibli’s Princess Mononoke, Levi’s is back with another exciting campaign with their global brand ambassadors, K-pop girl group NewJeans! From now till 31 October, fans will be able to participate in various NewJeans-themed activities and score exclusive Levi’s x NewJeans patches and embellishments at selected Levi’s stores.

If you enjoy uniquely customised outfits, you'll absolutely love the limited-edition customisation options for Levi’s iconic 501® jeans. Up for grabs are colourful and Y2K-style embroidery designs, patches, pleats, and embellishments. Here are some jazzed-up denim fits worn by the NewJeans members:

Photo from Levi’s®

Want to know how you can get in on all the action and take the chance to reinvent the iconic 501® jeans to your personal preferences or make them look just like those worn by your favourite members? Read on to find out all the deets, ASAP.

Redeem a complimentary back patch, charm service, or DIY kit

Photo from Levi’s®

Here's the tea, sisters: every minimum spend of $200 at Levi’s ION Orchard from now till 31 October entitles you to a complimentary back patch of your choice, plus charm service. You'll also get 30% off customisation services at the Levi’s® Tailor Shop, where you can distress, embroider, re-construct, accessorize (patches and pins) your jeans and more!

Photo from Levi’s®

Plus, from 15 September to 31 October, you can redeem a free DIY kit that comes with a Levi’s leather back patch, groomers and an assortment of colourful bead charms. These are perfect for adding that 2000's flair to your denim and a fuss-free way of letting your creative side shine through your outfit.

NewJeans-Themed Photo Booth

Photo from Levi’s®

Hitting up a NewJeans-themed photo booth is cool, but one that lets you stand a chance at winning attractive prizes? Major goals. Simply head down to the Levi's outlet at ION Orchard, snap a photo in your customised denim and tag @levis_sea #LiveInLevis to enter the lucky draw.

Good luck, you may just be the lucky winner of a custom tailoring service at the Levi’s Tailor Shop! But you'd better gather up your fellow Bunnies real quick, because this photo booth is only available from 11 - 24 September and is limited to 500 physical prints per day.