download GirlStyle Singapore app
Here’s How You Can Score Exclusive Levi’s x NewJeans Lucky Draw Prizes, Back Patches, DIY Bead Charms & More

Here’s How You Can Score Exclusive Levi’s x NewJeans Lucky Draw Prizes, Back Patches, DIY Bead Charms & More

Fashion Apparel Celebrity News
By Zoe Zeng on 11 Sep 2023

Hot off of their recent collaboration with Studio Ghibli’s Princess Mononoke, Levi’s is back with another exciting campaign with their global brand ambassadors, K-pop girl group NewJeans! From now till 31 October, fans will be able to participate in various NewJeans-themed activities and score exclusive Levi’s x NewJeans patches and embellishments at selected Levi’s stores.


If you enjoy uniquely customised outfits, you'll absolutely love the limited-edition customisation options for Levi’s iconic 501® jeans. Up for grabs are colourful and Y2K-style embroidery designs, patches, pleats, and embellishments. Here are some jazzed-up denim fits worn by the NewJeans members:

As seen on MINJI: 501® ’81 Jeans customised with iron-on patchesPhoto from Levi’s®

As seen on HANNI: 501® Cropped jeans embellished with metal star studsPhoto from Levi’s®

As seen on DANIELLE: hand-painted and bejeweled 501® ’90sPhoto from Levi’s®

As seen on HYEIN: 501® Original jeans, recrafted with a flared leg and yellow shank buttonsPhoto from Levi’s®

As seen on HAERIN: 501® Original Shorts with all-over embroideryPhoto from Levi’s®

Want to know how you can get in on all the action and take the chance to reinvent the iconic 501® jeans to your personal preferences or make them look just like those worn by your favourite members? Read on to find out all the deets, ASAP.


Redeem a complimentary back patch, charm service, or DIY kit

Levi’s x NewJeans Back Patch & Charm ServicePhoto from Levi’s®

Here's the tea, sisters: every minimum spend of $200 at Levi’s ION Orchard from now till 31 October entitles you to a complimentary back patch of your choice, plus charm service. You'll also get 30% off customisation services at the Levi’s® Tailor Shop, where you can distress, embroider, re-construct, accessorize (patches and pins) your jeans and more!

Levi’s® Tailor ShopPhoto from Levi’s®

Plus, from 15 September to 31 October, you can redeem a free DIY kit that comes with a Levi’s leather back patch, groomers and an assortment of colourful bead charms. These are perfect for adding that 2000's flair to your denim and a fuss-free way of letting your creative side shine through your outfit.

NewJeans-Themed Photo Booth

Levi’s x NewJeans Photo Booth @ ION OrchardPhoto from Levi’s®

Hitting up a NewJeans-themed photo booth is cool, but one that lets you stand a chance at winning attractive prizes? Major goals. Simply head down to the Levi's outlet at ION Orchard, snap a photo in your customised denim and tag @levis_sea #LiveInLevis to enter the lucky draw.

Good luck, you may just be the lucky winner of a custom tailoring service at the Levi’s Tailor Shop! But you'd better gather up your fellow Bunnies real quick, because this photo booth is only available from 11 - 24 September and is limited to 500 physical prints per day.

Find out more about this campaign on the Levi's website and their Instagram page.

More fashion launches for local fashionistas: