L'OCCITANE Hotel Pop-Up In Singapore: Immersive & Interactive Projection Rooms, Photo Spots, Skincare Samples
There are beauty pop-ups aplenty in Singapore, but none of them are quite as breathtakingly immersive as L'OCCITANE's new, largest and most thematic pop-up to date - L'OCCITANE Hotel.
With an entrance fashioned like a luxurious hotel lobby at Raffles City, the French luxury brand's grand pop-up houses five different zones depicting scenes from nature spots in France. Visitors will "travel" and learn more about L'OCCITANE's products and sustainability efforts through stunning interactive projections, Instagrammable installations and complimentary beauty consultations.
Photo from GirlStyle Singapore
After checking in to the "hotel" on our phones, we customised our own digital signboards and digitally planted almond trees before heading into the first zone to see the virtual fruits, or rather, nuts, of our labour.
Almond Forest
Photo from GirlStyle Singapore
Our journey began in the Almond Forest zone, a large room covered in a projection of a fairytale-like forest in Valensole, where L'OCCITANE grows the almonds used in their best- selling Almond body care range.
We needed a few minutes to take in the visually stunning sights and calming sound effects, which reminded us of the Future World exhibition at ArtScience Museum. Feeling thoroughly impressed, I looked for my own "tree" labelled with my name and was prompted to try out the interactive screen.
With a tap of the hand, my seedling instantly sprouted into a small plant before growing rapidly into a large almond tree, all while accompanied with Disney soundtrack-esque music. Another tap triggered more music and made my tree blossom with gorgeous pink flowers - a fine, main-character-moment experience!
Photo from GirlStyle Singapore
At the corner of the room was a projection of adorable little woodland creatures hard at work in the factory, using the almonds from our "trees" to make the L'OCCITANE Shower Oil.
Almond Spa
Next, we stepped into the en-suite Almond Spa zone to try out L'OCCITANE’s bestselling Almond products including the Shower Oil, Milk Concentrate and Delicious Hand Cream.
Photo from GirlStyle Singapore
At the corner are two photo spots with an idyllic cottagecore aesthetic. Relax on a bench in the fields, or imagine yourself taking a bath out in the open nature!
Photo from GirlStyle Singapore
5 Essential Oils Bar
After getting our hands pampered with oils and creams, it was time to give our hair some TLC at the 5 Essential Oils Bar.
I settled in the chairs for a bespoke hair care consultation, where the hair care mixologist took a scan of my scalp to access my hair issues and guided me while I tried out the L'OCCITANE hair care products. She also recommended hair care routine products based on my scalp and hair’s needs.
Photo from GirlStyle Singapore
Immortelle Field
Finally, we headed into the most anticipated part of the pop-up, the gorgeous Immortelle Field zone that uses disc installations, mirrors and projections to create an illusion that we were standing in an endless Immortelle Flower Field in Corsica.
Photo from GirlStyle Singapore
We gazed in awe as the projections started from bright yellow lights reminiscent of hot summers, before fading into a dark and soothing dreamscape with rain effects like winter.
The eponymous flower of this zone, the Immortelle flower, is used to create L'OCCITANE's bestselling skincare range, Immortelle Reset and Divine.
P.S. if this you like the idea of this flower field, check out the Van Gogh exhibition in Singapore.
Immortelle Suite
At the end of the field is the Immortelle Suite that's fashioned to look like a hotel room with decorations made of upcycled L'OCCITANE bottles. We got to see the immortal flower up close and try out the products from the Immortelle skincare range.
Photo from GirlStyle Singapore
Gift Shop
The final stop is the Gift Shop, where visitors can purchase any of the products they experienced during their journey along with the newly launched Lavender Blanche fragrance range.
Photo from GirlStyle Singapore
If your photo-taking stamina still isn't losing steam at this point, you can indulge in one last photo op with the charming yellow bicycle with a basket full of Immortelle flowers.
Photo from GirlStyle Singapore
Event-exclusive products and offers are also up for grabs at the Gift Shop including the L’OCCITANE Travel Kit ($59, U.P. $98) which comes with 5 travel-sized products – Almond Shower Oil, Almond Milk Concentrate, Immortelle Divine Cleansing Foam, Immortelle Reset Serum, and Immortelle Divine Youth Oil – in a pouch.
Upon completing the journey, visitors will receive a complimentary 8-pc sample kit of L'OCCITANE's bestselling products. The first 1,000 to RSVP will receive an additional travel-sized product with any purchase.
Photo from GirlStyle Singapore
The whole experience will take about 40 to 60 minutes. While walk-in visitors are welcome, it's best to sign up in advance to reserve a spot at your preferred time slot.
L'OCCITANE Hotel Pop-up Event
Location: Raffles City Shopping Centre, 252 North Bridge Rd, #01-01, Singapore 179103 (City Hall MRT)
Duration: 28 June to 9 July
Opening hours: 10am to 10pm daily
Admission is free
RSVP here: sg.loccitane.com
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