6 New Stylish Stores In Singapore's Town/City Area That'll Give You An IG-Worthy Shopping Experience

Fashion Accessories Apparel Footwear Handbags

By Karmen on 25 Jul 2021

Digital Editor

In these times where everything, literally everything, can be bought online at competitive prices, brick & mortar stores have been stepping up their game to give customers a reason to shop in person.

The real winners of this situation are Instagrammers as it seems like many retailers' go-to strategy is setting up photo opportunities in their stores.

Keep reading to check out 6 new stores in Singapore that have stylish, Insta-worthy interiors!

#1 Senreve pop-up store at Takashimaya

Photo from Senreve

San Francisco-born brand Senreve has opened its first standalone pop-up in Singapore and it's a sweet & feminine feast for the senses.

With a Wes Anderson-esque colour scheme, the store has Senreve's full range of luxury handbags and leather goods displayed among floral decor and visually satisfying curved lines.

Photo from @linettewhz via Instagram

There's also a strategically placed flower wreath hanging chair with their logo in the backdrop.

Photo from @moneycanbuyhappiness555 via Instagram

The Senreve pop-up store is located at Takashimaya Shopping Centre #B1-41 and will be there till November 2021.

#2 Superga at Takashimaya

Photo from Superga

Just a few steps away from Senreve is Superga's new store that's set to be a dedicated showcase for collaboration collections. It will go through decor updates periodically for a fresh experience each time.

It's currently home to the Superga x LoveShackFancy collection, with decor matching the floral shoes. Instagrammers can do their thing at the white sofa surrounded by pink flowers and set against floral print wallpaper.

The store is located at #B1-30A of Takashimaya Shopping Centre.

#3 Swarovski at The Shoppes at Marina Bay Sands

Photo from Swarovski

Swarovski has opened its first Instant Wonder boutique in SouthEast Asia at Marina Bay Sands. The Instant Wonder concept embodies an imaginary crystal world, Wonderlab. It's a, dare we say, wondrous art installation-like boutique that's distinctly different from their regular stores.

Instead of traditional jewellery stands or glass cases, the boutique showcases its full range of jewellery in octagonal shape displays on the wall. Each side of the store is covered in candy-coloured hues of pink and green.

Photo from Swarovski

The Swarovski Instant Wonder store is located at Takashimaya Shopping Centre The Shoppes at Marina Bay Sands #B2-88.

#4 Beyond The Vines (BTV) Design Post at ION Orchard

Photo from Beyond The Vines

Following their new Takashimaya store opening in 2020, local label Beyond The Vines has unveiled their most visually arresting store yet at ION Orchard.

Decked out in their signature Engineer's Blue colour, the new store is designed to resemble a post office.

Photo from Beyond The Vines

Between stacks of blue plastic crates is a display of accessories, exclusive design drops and collaboration collections.

Beyond The Vines is located at #B3-11 Ion Orchard.

#5 Hands On Klay at Orchard Gateway

Photo from Hands On Klay

Polymer clay jewellery brand Hands On Klay has opened their first physical store for shoppers as well as workshop participants.

Photo from Hands On Klay

The store's main attraction is a feature wall that includes everything that's on trend right now - various shades of pink, an arched pattern, pink neon lights and a scalloped velvet sofa.

P.S. check out 7 other brands to get polymer clay accessories in Singapore.

#6 Celine at Ngee Ann City

Photo from Celine

Celine's new store will appeal to architectural buffs, with a striking combination of brutalist furniture, luxurious finishes, and sleek, sculptural details.

It will be dedicated to women's ready-to-wear, signature leather goods, accessories and haute parfumerie collections.

Photo from Celine

Celine is located at Ngee Ann City #01-05/06.

Bonus: The new LEGO store at Sentosa - the largest LEGO certified store in SouthEast Asia

Photo from GirlStyle Singapore

The new LEGO store at Sentosa has an impressive facade that makes it look like a life-sized LEGO house.

At the heart of the store is a large two-level diorama of Sentosa made of LEGO bricks. Perfectly situated at kiddos' height is the LEGO water kingdom diorama beneath it.

Photo from GirlStyle Singapore

Something special about this store is the LEGO Mosaic Maker which lets you purchase a personalised mosaic self portrait made of LEGO bricks ($179.90). Simply snap a photo in the photobooth and build your portrait.