SK II #BareSkinProject Is Honouring Women With A Bare Face Beauty Campaign
With the hashtag #BareSkinProject, SK-II is advocating for natural beauty in women while promoting its signature products. Six celebrities have taken on the challenge to reveal their bare skin face. Who are they and how is the world responding?
Photo from SK 11
They are Chloe Grace Moretz, Chun Xia, Kasumi Arimura, Mayu Matsuoka, Ni Ni and Tang Wei.
According to SKII official website,
"To offer the most authentic vision of bare skin beauty, all six celebrities were photographed with no makeup on their skin by photographers Christopher Anderson, Alessandra Sanguinetti and Jim Goldberg. There was also no skin retouching for all photos in the #BareSkinProject"
Chun Xia
Photo from SK II
"From where I come from, healthy bare skin is a big trend but most of the time, these bare skin photos are still enhanced by "a natural makeup look". With the #BareSkinProject, I want to show my sincerity to my audience and fans and present my most natural self in bare skin." - Chun Xia
Mayu Matsuoka
Photo from SK II
Kasumi Arimura
Photo from SK II
"For me, wearing makeup is like "turning my switch on for work" and there is a pressure to always wear makeup on set. With the #BareSkinProject, I took on the challenge of going for my first photoshoot with no makeup on my skin at all – just skin care. Preparing with Facial Treatment Essence for this shoot gave me confidence. My skin condition has improved and with my clear skin I was able to stand in front of the camera naturally and confidently."
- Kasumi Arimura
Photo from SK II
Tang Wei
Photo from SK II
"When I first heard about SK-II's #BareSkinProject, I thought I could not do it as I have never revealed my bare skin in public before. I was initially nervous about the shoot for Bare Skin Pride series but long-term usage of SK-II Facial Treatment Essence has improved my skin condition and really gave me the confidence I needed to take up this challenge. Facial Treatment Essence has been my trusted skin care companion for many years and it has never once let me down." - Tang Wei
Photo from SK II
Ni Ni
Photo from SK II
"I truly admire the #BareSkinProject's authentic and unfiltered take on beauty. It is very unconventional and I love doing something different and challenging myself. I was nervous initially but preparing with the 'miracle water', SK-II's Facial Treatment Essence, gave me the confidence to turn up on set bare face and do my best." - Ni Ni
Chloe Grace Moretz
Photo from SK II
"It was so refreshing to hear about a campaign that aims to embrace women's natural beauty and spark a movement of authenticity and confidence," said American actress Chloe Moretz. "I knew that this was a perfect fit for me and what I represent."
Photo from Her World
Globally and locally, more celebrities are going bare face. We embrace the beauty of both with and without makeup. Makeup is an art that brings out the best of your features, it takes time, trial and error to be good at it, just like any other skills. As long as it doesn't rob you of your confidence without makeup, we say both are AWESOME!
Here are some great barefaced looks from Instagram: (YOU GO, GIRL!)
How can it still be so perfect?
The girl featured below, you have no idea how inspiring this is! Yes, not all of us are blessed with flawless skin and it doesn't take perfect skin to #BareSkinProject. Surely, imperfect skin is so real and pictures like this will be the first of many to come~
Aww, yes it takes a lot of courage to turn up without colours on your face. We understand.
This year no heavy makeup for Raya, I chose to join #bareskinproject ?
A post shared by Nur Akmar Mohd Nor (@akmarmnor) on
Text by: Girlsdaily SG
❣️ Follow us on Instagram girlstyle.sg❣️
