7 Face Mask & Sheet Mask Mistakes You’re Probably Making Without Realising

After a long day, nothing feels better than a little self-care. Maybe it’s a warm bath, lighting a candle, reading a good book, or putting on a face mask. Masks may feel relaxing, but if you’re not careful, they can actually backfire. You’ve probably seen girls in movies falling asleep with sheet or clay masks still on, and maybe even tried it yourself thinking it’s harmless. The truth is, it can actually do more harm than good!

Whether you love sheet masks, clay masks, or creamy wash-off masks, here are some common face mask mistakes you might be making and how to fix them.

#1 Using the wrong mask for your skin

Just like how you choose a moisturiser that matches your skin type, the same rule applies to face masks. One of the biggest face mask mistakes is picking the wrong formula for your skin.

If your skin is oily or acne-prone, clay masks are your best friend as they help soak up excess oil. Exfoliating masks or gentle peels also work well if you want to smooth out uneven texture or brighten dull areas. For sensitive skin, it’s safer to stick with calming and soothing formulas, like sheet masks that hydrate without irritation.

If dryness is your main concern, use masks that focus on deep hydration and restoring moisture so your skin feels soft and plump again.

#2 Skipping cleansing before masking

Just like how you prep your skin before applying a moisturiser, you should cleanse before using a face mask. If your skin is still covered in oil, sunscreen, or makeup, your mask can’t really do its job. Washing your face gives it a clean, fresh canvas so all the good ingredients can actually reach your skin.

#3 Applying the wrong amount

Using the right amount of product makes all the difference in how well your mask works. Too much can clog pores and waste product, while too little won’t give your skin full coverage. The goal is to spread a thin, even layer over your face, avoiding the delicate eye and lip areas. Since every mask is formulated differently, the amount you need can vary, some call for just a little, while others require more. For the best results, always check the instructions on the packaging.

#4 Leaving your mask on for too long or too short

When it comes to masking, timing is everything. One of the biggest face mask mistakes is leaving it on for too long. Clay masks that dry out completely may strip your skin, while sheet masks left on too long can start pulling moisture out instead of locking it in. Masks with active ingredients like glycolic acid also need to be removed within the suggested time to avoid irritation.

On the other hand, rinsing too soon means you won’t get the full benefits of the mask. Always stick to the instructions on the packaging. Following the recommended time ensures your skin gets the benefits without the drawbacks.

#5 Not rinsing properly

Taking off sheet masks is simple. Just peel them off and pat the leftover serum into your skin.

Clay and cream masks, on the other hand, need extra care. If you don’t rinse them off completely, the residue can clog pores and cause breakouts. Make sure to wash thoroughly with lukewarm water and gently pat your skin dry after.

#6 Forgetting to moisturise after

A mask isn’t the last step of your routine. No matter if you use a clay, cream, or sheet mask, your skin still needs moisturiser to lock everything in.

For sheet masks, gently pat the leftover serum into your skin until it’s mostly absorbed, then apply your regular moisturiser. With clay or cream masks, make sure to rinse the mask off thoroughly first, then follow up with your moisturiser. This step helps seal in hydration and nutrients, prevents water loss, and keeps your skin barrier strong. It’s especially important for dry or sensitive skin, but every skin type benefits from this extra layer of care.

#7 Masking too often or too little

Face masks can play an important role in your routine, but balance is key. Overdoing it may strip away natural oils and leave your skin feeling irritated, while skipping masks altogether means you’re missing out on their benefits. A good starting point is one to three times a week, then adjust depending on your skin’s needs.