Still Using A Manual Toothbrush? This $35 Beauty Gadget Is About To Change Your Mind

Let’s be honest: manual toothbrushes are like those old shoes you kept in the back of your shoe rack for way too long. They work fine (err, most of the time?) — and are dependable, even — but they’re not exactly sparking joy.

If you’ve ever caught yourself staring at one of those sleek electric toothbrushes on TikTok and thinking, Maybe it’s time…, let us introduce you to the CloseUp Sonic Expert. Affordable, pretty in pastel, and actually amazing at its job, this little gadget might just be your next obsession.

Bye-bye plaque buildup!

Photo from CloseUp

Can we all agree that the dentist is someone we can all see less of in 2025? And since keeping up our oral hygiene could potentially save us from awkward and painful (not to mention expensive!) tooth fillings and extractions, there could only be good in seeking out better toothbrush options. 

Photo from CloseUp

The CloseUp Sonic Expert is here to elevate your mornings (and nights). For starters, it removes 8x more plaque than your old manual toothbrush, thanks to its extra-thin bristles and handy functions like a 2-minute timer. Your teeth will not only look cleaner, but feel cleaner too!

The toothbrush you’ll want to show off 

Let’s not ignore the aesthetic factor. These toothbrushes come in the prettiest pastel shades — think a sweet and bubbly pink, minty green, and minimalist black for the monochrome lovers out there. Who knows? It might have you itching to include it in your next bathroom selfie.

A Toothbrush That Gets You

Photo from CloseUp

The Sonic Expert isn’t just a pretty face, it has the brains to match too! Designed with three brushing modes: Whitening, Clean, and Sensitive, your teeth can look sparkling clean in any situation. Whether you’re trying to erase evidence of your coffee addiction or something gentle for sensitive gums, this toothbrush can give you exactly what your smile needs.

Photo from CloseUp

The best part? It’s built for people who cannot with daily charging (hi, it’s us). One charge lasts 60 days. Yes, you read that right. Two whole months of brushing without having to hunt for a charger. Honestly, the convenience alone is enough to make us swoon.

Affordable and Adorable

Photo from CloseUp

Here’s the kicker: it’s only $35!  Even better, the brush head refills are just $8.60 for a pack of two. To put that in perspective, it’s about the same as a decent manual toothbrush. 

Except this one can hold up to many more uses, thanks to the swappable brush heads. Plus, it’s sturdy and waterproof, so you don’t have to worry about committing any early morning slip-ups that end up burning a hole in your pocket.

CloseUp Pop-Up at Watsons Ngee Ann City

If this has you tempted to swap your manual brush for something a little more luxe, here’s your sign to do it. CloseUp is hosting a pop-up at Watsons Ngee Ann City and it’s the perfect place to get up close and personal with the Sonic Expert, to find out whether it looks and feels just right for you.

Photo from GirlStyle Singapore

Plus, there will be a buy 1 get 1 free deal on the Sonic Expert brushes from now till 9 February. So not only can you get one of these pastel beauties at a lower price, but you can have that matchy aesthetic with your BFF, partner, or sibling (or keep both, no judgment here).

Photo from GirlStyle Singapore

To sweeten the deal, you can also bedazzle your toothbrush for free at this pop-up! Because why shouldn’t your oral care tool double as a cute accessory? On 8 and 9 February, from 12pm to 6pm, engraving services will also be available, so mark your calendars!

Photo from GirlStyle Singapore

This post is brought to you by CloseUp.