The Best New Beauty Launches In March 2026 Ft. Miffy, The Little Mermaid & More

By Karmen on 31 Mar 2026

Digital Editor

Can you believe it, March is already over! Before you go into a quarter-year crisis, check out some of the best new innovations in the beauty world to level-up your self-care routine.

There's everything from refined oil formulations and powder UV products to cute character collabs!

#1 SHISEIDO ULTIMUNE Power Infusing Oil

Photo from SHISEIDO

If you've always coveted the luxurious, rich texture of a skincare oil, but dreaded the heaviness that often comes with it, prepare to be a convert with Shiseido's new face and body oil. It's deeply nourishing and indulgent, yet has a lightweight sensation and non-sticky finish much like a serum.

Formulated with fortified Camellia Seed, Power Fermented Camellia+, and Hyaluronic Acid, this oil helps to counter signs of ageing, leaving the skin instantly smoother, firmer, and more radiant.

Get it at SHISEIDO boutiques for $120 (75ml).

#2 tołpa

Photo from tołpa

Good news for acne-prone girlies, Poland's leading dermocosmetics brand tołpa is now in Singapore! Formulated to tackle blemishes and sensitivity, tołpa skincare comes in three ranges for different stages of acne: treatment, prevention, and skin barrier repair.

The key ingredient that's in all the products is the patented tołpa®️ peat extract. This multi-plant antioxidant mud extract fights free radicals and regenerates the skin. If you're not sure where to start, go for the cult-favourite: the sebio+ 4-molecule serum. It's an overnight treatment that reduces breakouts and excess sebum while you sleep.

Get it at Unity stores.

#3 INNISFREE Vitamin C Brightening Mask-to-Foam

Photo from INNISFREE

This sensory delight has a gooey, gelato-like texture that melts into an oil, then lathers into a foam. Whimsical skincare experience aside, it's an effective 2-in-1 brightening cleanser that also works as a mask to wash off after one minute.

This lazy-girl-friendly product breaks down impurities, SPF, and light makeup, while also refining the appearance of pores, smoothening the skin, and boosting radiance.

Get it at INNISFREE for $21.

#4 ANESSA Perfect UV Brush-On Powder

Photo from ANESSA

Always finding excuses to skip sunblock reapplication? Not anymore! ANESSA's ingenious UV powder makes it too easy to reapply UV care with a quick swipe of the brush before heading out for lunch.

The silky powder works just like a setting powder to mattify shine-prone skin, while delivering UV protection. And like all the brand's products, it shields the skin from microparticles in the air. The tiny shimmers in the powder also add a little glow to the complexion. Designed with care, the brush can be detached for easy cleaning, and the removable powder compartment means you can refill it with makeup and reuse it.

Get it at Watsons, Welcia, FairPrice, Unity and Donki stores, and ANESSA Official Stores on Shopee and Lazada for $51.

#5 ANUA x K-Pop Demon Hunters

Photo from ANUA

Netflix's KPop Demon Hunters universe just expanded with an unexpected new addition: skincare! ANUA has unveiled three sets featuring Rumi, Mira, and Zoey not just on the packaging but also as random photo cards and stickers.

The Grab-N-Go Set ($48) is great for beginners, containing best-selling products from the heartleaf, niacinamide, and PDRN lines. If you're into facial mists, try the PDRN Capsule Mist Special Set ($30) that hydrates and refreshes the look of the skin. Finally, there's the Ultra-Thin Spot Cover Patch ($21) that'll turn every new pimple discovery into a Huntrix fangirl opportunity.

Get it at Sephora.

#6 NARS Natural Matte Longwear Foundation

Photo from NARS

Get ready to enter your matte era as NARS' new high performance foundation redefines the meaning of matte. Suitable for oily skin, this serum-like formula is surprisingly light and skin-like. It blurs out imperfections and leaves a soft matte finish that doesn't leave the complexion looking flat.

Powered by Pore-Refining Trio, an advanced skincare technology, this foundation also visibly improves skin texture over time so the pores appear less visible.

Get it at Sephora for $85 (30ml).

#7 ColourPop x The Little Mermaid

Photo from ColourPop

Be a part of Ariel's world with ColourPop's latest themed collection that features underwater-inspired packaging and hues.

Highlights include the Multichrome Highlighter inspired by Sebastian. It has a scale-like embossed pattern and a colour-shifting effect reminiscent of a bioluminescent ocean. Other standouts are the non-makeup accessories like the adorable Flounder Hair Clip and seashell-shaped Mirror.

Get it on colourpop.com.

#8 ETUDE x Mangomee Fruity Sweets

Photo from ETUDE

The adorable Mangomee AKA Manggeureojin Gom is the latest star of ETUDE's makeup.

Contour powders, brow pencils, lip masks and more are decked in colourful motifs of this squishy bear, cherries and desserts like pudding and parfaits.

Get it on global.oliveyoung.com.

#9 WAKEMAKE x Hello Kitty

Photo from WAKEMAKE

There have been countless Hello Kitty makeup collections, but have you seen one in black? WAKEMAKE puts an edgy spin on the classic kawaii Hello Kitty aesthetic with a sleek black colour scheme.

The collection includes an eyeshadow palette, blurring blushes, lipsticks, lip balms, eyeliners, cushion foundations and loose powders.

Get it on global.oliveyoung.com.

#10 rom&nd Miffy Stationery Shop

Photo from rom&nd

Miffy fans, your makeup collection is about to welcome some new additions. rom&nd has collaborated with the bunny to create makeup products that look like stationery - a double dose of cuteness.