Sephora Reopens Its Flagship Store At ION Orchard Featuring The Largest Beauty Assortment In Asia

Sephora's flagship store at ION Orchard just got a brand-new makeover. It now features the largest range of beauty products in Asia with over 12,000 products by more than 160 brands including 18 new ones. The store is also enhanced with AI-powered shade matchers and a new layout that allows shoppers to zone in on what they're looking for. Going beyond retail, Sephora ION Orchard is set to be a one-stop beauty destination as it now offers express facials, massages and skincare consultation.

Photo from Sephora

Improving on the previous elongated product display, the interior is now separated into three distinct zones, each housing makeup, skincare and fragrances & haircare.

New beauty brands to look out for include Armani Prive, Kylie Cosmetics, Kosas, Makeup By Mario, Shark Beauty, Takami, and Patrick Ta.

The shopping experience is enhanced with the upcoming launch of an innovative foundation matching tool. This service utilises an AI-powered handheld scanner to precisely analyse customers' skin tone to find the perfect shade match across Sephora's brands and formulations.

Photo from Sephora

Keeping up with Gen Z-ers, Sephora ION Orchard will now have a "Hot on Social" section. The curated selection will continually refresh with the current trending products, so shoppers can easily find whatever just went viral on TikTok.

Photo from Sephora

Sephora has also partnered with Estée Lauder and Kiehl's to provide convenient beauty services. The former provides an exclusive 30-minute pampering session while the latter offers a targeted 15-minute service with a Skin Professional to address different concerns like pores, dullness and dryness.

Photo from Sephora

Sephora ION Orchard officially opens its doors on 6 September 2024, and will operate from 10am to 10pm daily.