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Heroine Make x Pony Launches New Micro Mascara With An All-Pink, Y2K Pop-Up In Town

Heroine Make x Pony Launches New Micro Mascara With An All-Pink, Y2K Pop-Up In Town

Beauty Lifestyle Cosmetics Activities & Events
By Zoe Zeng on 13 Oct 2023

It's official: the Heroine Make x Pony pop-up store has arrived in town! Designed with Y2K elements and completely decked out in pink, this limited-time event is a must-see for all beauty junkies and is only available from now till 15 October — so hurry down as soon as you can.

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Located at the atrium of Bugis+, the event space is packed with interactive activities and photo ops. You can also check out Heroine Make's newest product — the Micro Mascara Advanced Film EX — launched in collaboration with South Korean celebrity makeup artist and YouTuber, Pony. Sounds exciting? Read on to see what you can look forward to at the pop-up store.

Collect your brief from the Mission Board

Mission Board ZonePhoto from GirlStyle Singapore

Start your heroine journey at the wall full of mission briefs. Pick up and open any of them to check the tasks inside. The map inside will guide you on your way around the pop-up area and remind you of your objectives.

Snap a selfie with your besties at the Master of Disguise

Master of Disguise ZonePhoto from GirlStyle Singapore

Ready, set, snap! Grab your best lash pals and pose for a picture together at the Master of Disguise booth, then share it on TikTok or Instagram. Don't forget to tag @heroinemakesg to join in on the fun.

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Punch your way to free samples or discounts at the Training Gym

Training Gym ZonePhoto from GirlStyle Singapore

Even heroines need training, and what better way to do that than to score some samples and discounts at the same time? All you have to do is head to the Training Gym wall, where you'll see circles marked with makeup goals. Simply punch (gently) through the one that matches your beauty goals the most, and grab the tag hanging inside to show the friendly staff on-site.

Training Gym ZonePhoto from GirlStyle Singapore

This will get you a sticker on your map, indicating the type of deal or sample you managed to get! Remember to flash your map at the cashier when you're checking out your purchases later to redeem the goodies.

Training Gym ZonePhoto from GirlStyle Singapore

Strike a pose inside the doll box or on the heart-shaped stage

Doll Box & Heart-Shaped StagePhoto from GirlStyle Singapore

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Time to get even more pictures — the gorgeous doll box is a great photo spot for those who want to live out their Barbie dreams, while the pink heart-shaped stage resembles the iconic Powerpuff Girls backdrop!

Try out Heroine Make's top products at the Makeup Station

Makeup Station ZonePhoto from GirlStyle Singapore

Mirror, mirror on the wall, who is the one slaying them all? It's you, of course! At the Makeup Stations, you can test out all the products you want before committing to your favourites and buying them. There are also makeup removers provided for your convenience. This way you'll know for sure which products help you serve looks, and which aren't quite giving what they're supposed to give.

Shop and take home even more goodies

Gifts with minimum spendPhoto from GirlStyle Singapore

With a minimum spend of $45 at the pop-up store, shoppers get to bring home an adorable, furry heart-shaped bag, a Long & Curl Advanced Color Mascara in either 05 Daisy Pink or 06 Iris Purple, as well as a customised bead keychain.

Keychain Customisation StationPhoto from GirlStyle Singapore

You'll even get to pick out the beads and make the keychain yourself at the designated beading station — so make sure to bring your shopping buddies along and create some matching friendship pieces!

Heroine Make x Pony Pop-Up
Address: Bugis+ Atrium, 201 Victoria St, Singapore 188067
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