Dyson Holiday Beauty Lab Is A Free Pop-Up Where Visitors Can Enjoy Complimentary Styling Sessions & Exclusive Promos

Beauty Hair Lifestyle Activities & Events

By Karmen on 12 Oct 2023

Digital Editor

Dyson is getting ahead of the game this holiday season with their new pop-up - the Dyson Holiday Beauty Lab. Held for just three days from 13 to 15 October, the colourful world offers photo ops, event-exclusive promotions, styling sessions and personalised gift wrapping services.

Photo from Dyson

The space is divided into different experiential themed zones inspired by the colours, materials and finishes of Dyson machines. Expect plenty of photo ops with backdrops of vivid colours and cool textures.

Visitors will get a first look at Dyson's limited-edition colorways for their hair care range including the stunning Blue Blush and charming, retro-esque Ceramic Pop.

Photo from Dyson

Dyson experts and stylists will be on hand to offer complimentary styling sessions customised to the visitors' hair type and lifestyle. Learn top tips, tricks, and get inspiration to create the styles from curls to sleek updos.

Photo from Dyson

Finally, there will be event-exclusive offerings and promotions. Visitors will also get first dibs on pre-ordering the limited-edition colorways before they hit the shelves. And as a finishing touch to the Christmas shopping experience, Dyson will offer complimentary gift wrapping of purchased machines on-site.

Dyson Holiday Beauty Lab is located at 50 Niven Road, S228398 (near Rochor MRT). It will be open on 13 October from 5pm to 9pm, and on 14 and 15 October from 11am to 9pm. The experience will last about 30 minutes, so make sure to arrive within your allocated 1-hour time slot! RSVP for the event at eventbrite.sg.