Can you remember a time before the hallyu (Korean wave)? No, neither can we.
It’s no surprise that everything Korean has taken the world by storm: K-pop, K-beauty, K-fashion… you name it, we’re obsessed. These days, everyone wants to look and dress like their favourite idol – be it IU or Park Min-young.
Good news for all fans! You don’t have to take a trip to Seoul to buy the latest Korean products – you can now get them delivered right to your doorstep without even leaving home.
How? With YISOBI! This live streaming platform is set to become your new favourite shopping destination for all things Korean. YISOBI offers the hottest Korean fashion apparel, makeup, skincare products, and even snacks directly imported from the world-famous shopping district of Dongdaemun in Seoul.
Read on to find out more about YISOBI and all the exclusive goodies up for grabs!
Photo from YISOBI
YISOBI is quickly becoming one of the popular live streaming platforms in the region. It was founded in 2009 by fashionista YEWON, who wanted to share her love for fashion, beauty, and lifestyle. And in 2020, YISOBI's live streaming platform was launched to connect with customers from all over the world.
Hundreds and even thousands of viewers will tune in every week to watch YISOBI’s live showcases on their Facebook channel, which are presented by YEWON and her team of friendly and engaging hosts from Korea.
Photo from YISOBI
What makes YISOBI so unique is the sheer variety of Korean products they deliver. Fans can expect the latest merchandise from popular brands such Sulwhasoo, Evisu, MLB, Lotte Mart, The Rapuez, and many more. Inspired by the latest trends in K-pop, K-fashion, and K-dramas, YEWON and her team carefully curate new collections that YISOBI customers will love – be it streetwear, modern Hanbok collections or feminine jewellery.
Photo from YISOBI
What’s more, YISOBI also offers exclusive fashion collections that are designed by YEWON herself and produced in-house. The YISOBI collection features a mix of trendy Korean styles such as chic co-ord sets, feminine dresses, and work-ready pieces. Inspired by her international upbringing, YEWON has also incorporated batik to create stylish batik-inspired cheongsams, dresses, t-shirts, and outerwear that are especially popular during Chinese New Year and National Day.
Want to achieve Korean glass skin or the popular aegyo sal look? Makeup and skincare enthusiasts can also tune in to live beauty tutorials hosted by YEWON, where she will share tips and tricks using the latest Korean beauty products from MAKEHEAL, Mary & May, and more.
Whether it is the latest fashion trend, cult makeup product or yummy snack everyone’s raving about on TikTok, you can be sure that YISOBI will bring it to you!
Tune into YISOBI’s live showcases, which take place five to eight times a week on their Facebook channel, and follow them on Instagram for daily updates on their latest collections.
Stay on top of the latest beauty news and participate in exclusive giveaways by joining our Telegram channel now!
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