& Other Stories Opens Its First Store In Singapore With Complimentary Photo Booth Print-Outs & Live Art

Lifestyle Shopping Fashion Accessories Apparel

By Karmen on 19 Aug 2022

Digital Editor

Swedish fashion label & Other Stories has finally opened a store in Singapore at ION Orchard, marking its first-ever store in Southeast Asia. The more upscale sister brand of H&M, & Other Stories is well-loved for their on-trend designs that make for 'gram-worthy outfits.

The store has a stunning facade that resembles Parisian florists that have flowers spilling out onto the pavement. Inside is no less stylish, with a warm and feminine look thanks to natural materials such as marble and birch.

It is divided into sections displaying collections designed by their three ateliers in Paris, Stockholm and Los Angeles. There's everything from apparel, bags and shoes to beauty products and accessories.

Photo from & Other Stories

On the shelves is the & Other Stories Summer collection which features arty patterns, floral motifs and vivid colours like fuchsia, tangerine and metallic emerald green.

Photo from & Other Stories

& Other Stories has partnered with local visual artist Ginette Chittick as part of their in-store artist residency collaboration. Selected artworks will be on showcase and she will be on-site from 3 to 5pm on 20 August for a live art demonstration of hand-spun yarn from kapok cotton fibre.

Photo from & Other Stories

From now till 21 August, visitors can snap photos at the beautiful foliage-filled photo wall and bring home complimentary digital photos and print-outs from the photo booth.

Photo from & Other Stories