Get The Cottagecore Picnic Aesthetic With The UNIQLO x Marimekko Summer 2024 Collection
UNIQLO and Marimekko struck hygge gold with their collab back in 2023. This year, the duo are back again with another punchy, print-covered collection. Themed as a 'Joyful Summer Picnic', the UNIQLO x Marimekko Summer 2024 Limited-Edition Collection is set to land in stores and online in Singapore on 3 May.
Photo from UNIQLO
The line-up consists of women's apparel including dresses ($59.90), skirts ($49.90), shirts ($39.90) and sleeveless tops ($19.90) as well as kidswear ($9.90 - $29.90). They feature breezy silhouettes and natural, breathable fabrics like linen - very fitting for the blazing heat in Singapore.
Photo from UNIQLO
The summer picnic aesthetic comes into play with six iconic Marimekko prints by four celebrated Marimekko designers: Maija Isola, Pentti Rinta, Katsuji Wakisaka and Vuokko Eskolin-Nurmesniemi. The collection also includes archive patterns from three decades from the 50's to 70's.
Photo from UNIQLO
Photo from UNIQLO
Photo from UNIQLO
These bright and contemporary prints feature on the hot weather-friendlyOn the first two weekends of May, purchase any two items from the UNIQLO x Marimekko collection
and redeem a complimentary treat* to celebrate Mother’s Day! Redemption is exclusively at UNIQLO
Orchard Central Global Flagship and UNIQLO ION Orchard Stores. More details below: accessories too. There are canvas slip-on shoes ($49.90), bucket hats for UV protection ($29.90) and UNIQLO's TikTok-viral round shoulder bags ($19.90).
Photo from UNIQLO
Photo from UNIQLO
Photo from UNIQLO
On the first two weekends of May (3 to 5 & 10 to 12 May) from 12 to 6pm, shoppers who purchase any two items from the UNIQLO x Marimekko collection will receive a complimentary treat to celebrate Mother's Day. Redeem a UNIQLO Flower Bouquet exclusively at UNIQLO Orchard Central Global Flagship Store or coffee or tea exclusively at Marimekko Cafe at ION Orchard.