This Shiny New Gucci X Oura Ring Is The Most Stylish Health Tracker You’ll Own
Technology has always been shaped by the ebb and flow of fashion trends, whether it’s to appeal to the aesthetically-conscious or simply to stand out from competitors. From the bedazzling gold Vertu phones by Nokia to the luxurious Hermès edition of the Apple Watch, tech for the well-heeled and fashionable is a different ball game altogether.
Photo from Gucci
If you’re into luxury wearable technology, the new Gucci x Oura Ring is worth checking out. This unexpected team-up adds a stylish edge to the smart ring, which features the tech brand’s latest Generation 3 technology.
Photo from Gucci
Aside from looking shiny on your digits, the accessory can also monitor your heart rate, temperature, and sleep activity. Round-the-clock analysis results in three daily scores measuring sleep, activity, and readiness to help you better understand your state of being.
The data can be viewed on the corresponding Oura app, which reveals personalised health metrics and offers actionable insights for you to use—such as increasing one’s activity or regulating one’s sleep patterns. Great for those who don’t fancy the inconvenience of taking on and off their health tracker, this ring is water-resistant up to 100 metres and can be worn while bathing or swimming.
Photo from Gucci
A homage to Gucci’s origins in the world of sport and leisure, the ring is designed with a 0.3-inch-wide black PVD titanium band, featuring the Italian fashion house’s G monogram and an 18k gold-braided trim. Fancy looks aside, it’s basically an Oura ring.
But if you’re splashing out US$950/S$1303 for a health tracker, you’ll be glad to know that they’re tossing in a lifetime subscription to the Oura membership, which offers access to daily health metrics, personalised recommendations, as well as a library of about 50 guided meditations.
Photo from Gucci
Meanwhile, the collaboration is brought to life in a campaign video that uses a time-loop timeline to showcase the ring's responsive ability and personalised features even with a fast-paced lifestyle.
Find out more about the ring here.
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