New Sanrio “Pastel Galaxy” Themed Bags, Pouches & Cardholders By Singaporean Fashion Store Just Launched Today

By Rachel Yohannan on 24 Jun 2021

Senior Digital Editor

Crazy cat lady who loves afternoon tea, kawaii Japanese fashion, and all things Sanrio.

After a new Hello Kitty mahjong set, premium My Melody embroidered silk masks, and 7-Eleven Sanrio merchandise, we’re once again enamoured by another launch featuring our favourite cutesy characters. This time, it’s a series of bags, pouches, and cardholders in a Pastel Galaxy theme - co-created with Sanrio by The Sophia Label, a homegrown fashion store in Singapore. While cartoon print items can look kiddush at times, these are sweet yet understated, and suitable for working ladies!

Read on to find out more about The Sophia Label’s Sanrio Pastel Galaxy bags in Singapore!

Photo from The Sophia Label

The new Sanrio x The Sophia Label range for 2021 features 4 OG favourite characters: Hello Kitty (pink), Little Twin Stars (blue), My Melody (greige), and Bad Badtz-Maru (black). Apart from the Bad Badtz-Maru series, the rest of the collection comes in feminine pastel shades, with subtle prints of celestial motifs like constellations. Prices start from just $38. Here’s a quick look at this vegan leather collection:

#1: Sanrio x The Sophia Label Crossbody Bag ($128)

Photo from The Sophia Label

You’re essentially getting a 2-in-1 item with the Sanrio x The Sophia Label Crossbody Bag ($128), as the bag comes with a little detachable pouch which you can unhook and use on its own. Two detachable straps of different lengths are included, but you can choose to go without altogether and use it as a clutch.

Photo from The Sophia Label

The main body of this bag comes with a debossed image of its corresponding Sanrio character, while the pouch comes with a vibrant, colourised version of the same illustration.

Photo from The Sophia Label

Thanks to their sleek, non-childish appearance, and shades that are easily matchable with more formal outfits like blazers, these can easily be used as work bags.

Photo from The Sophia Label

#2: Sanrio x The Sophia Label Cardholder Lanyard ($38)

Photo from The Sophia Label

The Sanrio x The Sophia Label Cardholder Lanyard ($38) is a handy little accessory for quick jaunts where you don’t wish to be weighed down by the non-essentials. With 2 card slots and a secure zippered compartment, this has just enough space for your EZ-Link card, payment cards, and a bunch of cash or coins.

Photo from The Sophia Label

There are 2 variants to pick from - the first is solid-coloured, with a large applique of the respective characters on the closure strap as the main focal point. The other features tiny prints of the characters alongside stars and constellation signs.

Photo from The Sophia Label

If you look closely, you’ll realise that all come with their own unique elements. For example, the My Melody one cups with prints of little cupcakes, while the Badtz-Maru one comes with noughts and crosses - very fitting, since “batsu” and “maru” are the Japanese words for X’s and O’s!

#3: Sanrio x The Sophia Label Pouch ($48)

Photo from The Sophia Label

Similar in design to the aforementioned cardholders is the Sanrio x The Sophia Label Pouch ($48). These are also compact, but slightly larger to accommodate more items like makeup, hand sanitiser, and what have you.

Photo from The Sophia Label

These pouches come with a top zip and magnetic closure so all your items will stay put securely. The wrist strap provides convenience in carrying, and can be removed based on your preferences.

Photo from The Sophia Label

These Sanrio x The Sophia Label bags and accessories will be available in Singapore from 24 June 2021 via The Sophia Label's website and their pop-up store at NomadX Plaza Singapura.