New Fashion Launches In December 2024: Store Openings & Holiday Collections

Booked your Christmas buffet yet? Got your beauty gifts sorted? Now, it's time to focus on getting yourself ready for the festive party season. Get glammed up from head to toe with some of the new fashion launches in December, from new brands to holiday collections, not just for special occasions but next year and beyond.

Coveted brands like Sam Edelman and Wilson have finally entered Singapore, and Marimekko opened its second outlet with exclusive offerings. Girly girls can look out for cute shoes from prettyFIT while athleisure girlies can swing by the limited-time adidas cafe collaboration. Fans of K-pop group ITZY can live their fangirl dreams with a watch collection! And if you've fallen head over heels for the iconic & Other Stories Bow Bag, there's no better excuse to snag another - it now comes in new colours, sizes and finishes.

#1 Sam Edelman at Paragon

Photo from Sam Edelman

Following a successful pop-up at MBS, Sam Edelman has made its official debut in Singapore with a permanent store, its first in Southeast Asia, at Paragon. This expansion comes coincides with the US brand's 20th anniversary. Acclaimed for its high-quality, stylish and comfortable footwear, Sam Edelman brings a luxurious yet warm and relaxing shopping experience to its new store.

Designed to feel like stepping into the home of a chic, eclectic friend, the store features custom furniture, a rich colour palette and rustic equestrian touches. The warm and lavish environment sets the stage for exploring a range of heels, flats, boots, and sandals suited for any occasion.

Highlights from its latest Fall/Winter collection include the Cohen Slingbag Pointy Toe Flat ($249), a timeless black flat with a playful twist—contrasting sleek white slingback straps adorned with gold-tone metal appliqué, and a cheeky peek of skin between.

Sam Edelman is located at Paragon #03-31/32 and is open from 10am to 9pm.

#2 Marimekko at Takashimaya Shopping Centre

Photo from Marimekko

Hot on the heels of the Marimekko ION Orchard store and cafe, the whimsical brand has opened its second boutique at Takashimaya S.C. It houses the full range of apparel, accessories and homeware as well as Marimekko's iconic Fabric Wall – a feature exclusive to this outlet.

Marimekko has also unveiled its Holiday Season 2024 collection with bold prints and metallic touches perfect as party outfits or gifts.

From now till 31 December 2024, shoppers who spend a minimum of $1,288 nett will get a chance at the sure-win Spin the Wheel to win exciting prizes, which includes 15% off storewide, freebies like a Ready-to-Wear item and Bag, and more. With a minimum spend of $288 nett, shoppers will receive a free Red or Pink Tote Bag, while stocks last.

The new Marimekko store is located at Takashimaya Shopping Centre #B1-27/28 and is open from 10am to 10pm.

#3 & Other Stories Holiday Collection & Bow Bag Comeback

Photo from & Other Stories

Curated for sparkling soirées and celebrations as well as gifting for the fashion-forward people in your life, & Other Stories' holiday collection is all about surreal, statement-making surprises that are still wearable. Everyday pieces are embellished with crystals, covered in bold hues of red and silvers, or elevated with exaggerated silhouettes like oversized bows.

And speaking of bows, the well-loved Bow Bag has made a triumphant comeback and now comes in fresh new iterations. Joining the original Mini size are the Big Bow Bags and oh-so cute Nano Bow Bags. They also come in new colours including Silver, Pistachio and Baby Blue. That's not all - the Bow Bag family welcomes Nylon versions in Light Grey and Baby Blue nylon as well as a Faux Fur edition in Ivory.

The Holiday Collection and Bow Bags are available in & Other Stories ION Orchard and Raffles City stores.

#4 adidas The Originals Lounge at Kurasu Waterloo Street

Photo from GirlStyle Singapore

adidas rings in the festive season with a unique collaboration alongside Japanese specialty coffee artisan, Kurasu, spotlighting three iconic Low Profile silhouettes: Taekwondo, Japan, and Tokyo. First introduced in the 1960s as sporting shoes, this trio has evolved into streetwear staples, even gaining the seal of approval from BLACKPINK's Jennie.

Inspired by the retro influences of these shoe models, adidas and Kurasu have created the ultimate Originals Lounge at the Waterloo Street cafe. A limited-time adidas x Kurasu Originals festive drink, infused with flavours of bread pudding and eggnog, will be on the menu for $8.50. Diners sporting any adidas Originals kicks will enjoy 20% off their total bill and adiClub members can redeem a complimentary drink via the adidas app for 600 points.

P.S.: look out for 'It's Giving Originals' happenings at adidas stores including complimentary shoe charms, special flavours of Sourbombe treats and customised scents by Oo La Lab.

The Originals Lounge at Kurasu Waterloo Street will run from 14 to 22 December 2024. It's located at 261 Waterloo St #01-24 and open from 10am to 6pm.

#5 prettyFIT Holiday Collection

Photo from prettyFIT

prettyFIT's line-up for the festive season is made for its wears to stay cute and comfortable while they party. True to the brand's ethos, this collection features a slew of comfort-centred technologies like buttery soft materials, thick yet airy and light memory foam insoles, soft rubber outsoles, extra padding at the ball and heel for all-day ease.

The Briana Flats ($79.90) in Wine are poised to be your new go-to pair for a sophisticated and ladylike pop of colour to any outfit. It has a dainty strap for added support and a little bow on the front that's very coquette coded. Another red-toned standout is the Madlyn Loafers ($99.90) in Maroon. It features charming details like a t-bar design, scalloped trimmings, perforated accents as well as a 4cm heel for a small but substantial height boost.

From now till 1 January 2025, shoppers will enjoy $15 off at checkout for every second pair purchased, excluding sales items. And as part of this exciting holiday collection launch, prettyFIT is giving away a pair of tickets to Paris! To enter, simply purchase any pair of prettyFIT shoes, sign up as prettyFIT member and subscribe to the newsletter, then give them a follow on Instagram.

Shop prettyFIT's Holiday Collection in stores or online on prettyfit.com.sg.

#6 LUMINE SINGAPORE Me FORWARD – The Art of Giving

Photo from LUMINE SINGAPORE

The treasure trove of Japanese brands has launched a festive campaign to create a vibrant shopping experience. Wander though a path with Christmas decorations while shopping for party office or gifts. Coffee connoisseurs can make a beeline for Blue Bottle Coffee where there will be festive offerings of winter coffee beans, merchandise and
more.

LUMINE SINGAPORE is one of the brands in Raffles City that's part of the "Shop & Celebrate" rewards program, running until 31 December 2024. For every $50 spent, shoppers gain an entry for a chance to have their expenses paid. Reward is capped at $5,000 eCapitaVoucher.

#7 Wilson at VivoCity

Photo from Wilson

Tennis enthusiasts rejoice! Wilson has opened its very first store in Singapore at VivoCity right as the brand celebrates its 110th anniversary. To mark this occasion, Wilson will debut the exclusive Wilson Shift 99L V1 110th Anniversary Racket ($509), available for preorder in limited quantities.

For the uninitiated, Wilson is a sports and lifestyle brand well-known and loved for its high-performance gear and premium sportswear. Its main specialty is tennis equipment, but also caters to emerging racket sports like pickleball and padel.

Competitive and pro players can take their pick of Professional Tennis Rackets ($208 to $489) or assemble their own custom rackets with Wilson's in-house stringing service ($25 per session). The store has plenty for casual tennis players and everyone else too! Casual and beginner tennis players will find the Recreational Tennis Rackets (from $99) more up their alley. Not a tennis person? Check out the range of apparel perfect for that athleisure aesthetic like the Everyday Brami ($99–$109) with a built-in shelf bra and Midtown Tennis Skirt ($129).

Singapore's first Wilson store is located at VivoCity #01-119 and is open from 10am to 10pm.

#8 G-SHOCK x ITZY Collection

Photo from CASIO

This duo has teamed up once again to create the colourful new GMD-S5610IT watches ($179 each), each distinctly designed with inspiration from the members of ITZY. They're everything an ITZY stan could dream of - slim, compact, durable, super pretty and covered in ITZY-themed details!

When illuminated, the LED backlight reveals charming hand-drawn hearts on the LCD, a playful nod to the "crown pose" ITZY members strike at the end of their performances. Five stars, printed with mirror ink at the top of the watch face, shine as a tribute to five members the group, while each member's engraved signature on the case back.

To top it all off, these limited-edition watches are presented in exclusive packaging featuring both ITZY and G-SHOCK logos, complete with each member's signature on the outer box. The set also includes stickers with illustrations drawn by ITZY themselves.

The collection is available in stores and online on gshock.casio.com.