New Fashion Launches In December 2024: Store Openings & Holiday Collections
Booked your Christmas buffet yet? Have your beauty gifts settled? Now, it's time to get yourself ready for the festive party season. Here's a round-up of the new fashion launches in December, including new stores and holiday collections to get glammed up from head to toe not just for special occasions but next year and beyond.
Coveted brands like Sam Edelman and Wilson have finally entered Singapore, and Marimekko opened its second outlet with exclusive offerings. Girly girls can look out for cute shoes from prettyFIT while athleisure girlies can pop by the limited-time adidas cafe collaboration. Fans of the iconic & Other Stories Bow Bag have an excuse to buy another as it now comes in new colours, sizes and finishes.
#1 Sam Edelman at Paragon
Photo from Sam Edelman
Following a successful pop-up at MBS, Sam Edelman has opened a full-fledged permanent store, its first in Southeast Asia, in Singapore at Paragon. This expansion comes right as the US brand celebrates its 20th anniversary. Acclaimed for its high-quality, stylish and comfortable footwear, Sam Edelman brings a luxurious yet warm and relaxing shopping experience to its new store.
The environment is lavish, furnished with custom furniture and a rich colour palette. It's also fashioned like a home so shoppers can feel like they're visiting a stylish friend with an eclectic style with a touch of rustic equestrian charm. On display is a variety of heels, flats, boots and sandals for every occasion.
Highlights from its latest Fall/Winter collection include the Cohen Slingbag Pointy Toe Flat ($249) in classic black with a cheeky peep of skin showing between the contrasting sleek, white slingback with gold-tone metal appliqué.
Sam Edelman is located at Paragon #03-31/32 and is open from 10am to 9pm.
#2 Marimekko at Takashimaya Shopping Centre
Photo from Marimekko
Hot on the heels of the Marimekko ION Orchard store and cafe, the whimsical brand has opened its second boutique at Takashimaya S.C. It will house the full range of apparel, accessories and homeware as well as Marimekko's iconic Fabric Wall – a feature exclusive to this outlet.
Marimekko has also unveiled its Holiday Season 2024 collection with bold prints and metallic touches perfect as party outfits or gifts.
From now till 31 December 2024, shoppers who spend a minimum of $1,288 nett will get a chance at the sure-win Spin the Wheel to win exciting prizes, which includes 15% off storewide, freebies like a Ready-to-Wear item and Bag, and more. With a minimum spend of $288 nett, shoppers will receive a free Red or Pink Tote Bag, while stocks last.
The new Marimekko store is located at Takashimaya Shopping Centre #B1-27/28 and is open from 10am to 10pm.
#3 & Other Stories Holiday Collection & Bow Bag Comeback
Photo from & Other Stories
Curated for sparkling soirées and celebrations as well as gifting for the fashion girlies in your life, & Other Stories' holiday collection is all about surreal, statement-making surprises that are still wearable. Everyday pieces are embellished with crystals, covered in bold hues of red and silvers, or elevated with exaggerated silhouettes like oversized bows.
And speaking of bows, the well-loved Bow Bag has made a triumphant comeback and now comes in fresh new iterations. Joining the original Mini size are the Big Bow Bags and oh-so cute Nano Bow Bags. They also come in new colours including Silver, Pistachio and Baby Blue. That's not all - the Bow Bag family welcomes Nylon versions in Light Grey and Baby Blue nylon as well as a Faux Fur edition in Ivory.
The Holiday Collection and Bow Bags are available in & Other Stories ION Orchard and Raffles City stores.
#4 adidas The Originals Lounge at Kurasu Waterloo Street
Photo from GirlStyle Singapore
adidas is celebrating the festive season with a special collaboration with Japanese specialty coffee artisan Kurasu, bringing a spotlight to three Low Profile silhouettes: Taekwondo, Japan and Tokyo. Originally designed in the 1960s as sporting shoes, this trio has since evolved into street style staples that counts BLACKPINK's Jennie as a fan.
Inspired by the retro influences of these shoe models, adidas and Kurasu have created the ultimate Originals Lounge at the Waterloo Street cafe. A limited-time adidas x Kurasu Originals festive drink, inspired by bread pudding and eggnog, will be on the menu during the campaign period for $8.50. adiClub members can also redeem their complimentary drink via the adidas app for just 600 points.
Diners sporting any adidas Originals kicks will enjoy 20% off their total bill!
P.S.: look out for ‘It’s Giving Originals’ happenings at adidas stores including complimentary shoe charms, special flavours of Sourbombe treats and customised scents by Oo La Lab.
The Originals Lounge at Kurasu Waterloo Street will run from 14 to 22 December 2024. It's located at 261 Waterloo St #01-24 and open from 10am to 6pm.
#5 prettyFIT Holiday Collection
Photo from prettyFIT
prettyFIT's line-up for the festive season is made for its wears to stay cute and comfortable while they party. Like all its footwear, this collection features a slew of comfort-centred technologies like buttery soft materials, thick yet airy and light memory foam insoles, soft rubber outsoles, extra padding at the ball and heel of your foot.
The Briana Flats ($79.90) in Wine look set to be your new go-to shoe to add a sophisticated and ladylike pop of colour to any outfit. Black. It has a dainty strap for added support and a little bow on the front that's very coquette coded. Another red-toned standout is the Madlyn Loafers ($99.90) in Maroon. It features charming details like a t-bar design, scalloped trimmings, perforated accents as well as a 4cm heel for a small but substantial height boost.
From now till 1 January 2025, shoppers will enjoy $15 off at checkout for every second pair purchased, excluding sales items. And as part of this exciting holiday collection launch, prettyFIT is giving away a pair of tickets to Paris! To enter, simply purchase any pair of prettyFIT shoes, sign up as prettyFIT member and subscribe to the newsletter, then give them a follow on Instagram.
Shop prettyFIT's Holiday Collection in stores or online on prettyfit.com.sg.
#6 LUMINE SINGAPORE Me FORWARD – The Art of Giving
Photo from LUMINE SINGAPORE
The treasure trove of Japanese brands has launched a festive campaign to create a vibrant shopping experience. Wander though a path with Christmas decorations while shopping for party office or gifts. Coffee connoisseurs can make a beeline for Blue Bottle Coffee where there will be festive offerings of winter coffee beans, merchandise and
more.
LUMINE SINGAPORE is one of the brands in Raffles City that's part of the "Shop & Celebrate" rewards program, running until 31 December 2024. For every $50 spent, shoppers gain an entry for a chance to have their expenses paid. Reward is capped at $5,000 eCapitaVoucher.
#7 Wilson at VivoCity
Photo from Wilson
Tennis enthusiasts rejoice! Wilson has opened its very first store in Singapore at VivoCity right as the brand celebrates its 110th anniversary. To mark this occasion, Wilson will debut the exclusive Wilson Shift 99L V1 110th Anniversary Racket ($509), available for preorder in limited quantities.
For the uninitiated, Wilson is a sports and lifestyle brand well-known and loved for its high-performance gear and premium sportswear. Its main specialty is tennis equipment, but also caters to emerging racket sports like pickleball and padel.
Competitive and pro players can take their pick of Professional Tennis Rackets ($208 to $489) or assemble their own custom rackets with Wilson's in-house stringing service ($25 per session). The store has plenty for casual tennis players and everyone else too! Casual and beginner tennis players will find the Recreational Tennis Rackets (from $99) more up their alley. Not a tennis person? Check out the range of apparel perfect for that athleisure aesthetic like the Everyday Brami ($99–$109) with a built-in shelf bra and Midtown Tennis Skirt ($129).
Singapore's first Wilson store is located at VivoCity #01-119 and is open from 10am to 10pm.
