La Prairie Launches The Cobalt Immersion Pop-Up & First Cobalt Café In Asia @ ION Orchard
When it comes to skincare, there's nothing fancier than La Prairie. The Swiss skincare house's luxurious anti-ageing products are fit for royalty, made with exquisite ingredients like Caviar Premier, and come at quite a premium (think 3-figure dollars). Feeling intrigued? Head to the La Prairie Cobalt Immersion Pop-up and Asia's first Cobalt Café at ION Orchard.
This new immersive pop-up lets visitors discover more about the products while enjoying complimentary treats including a hand massage, coffee and exclusive pastries.
Photo from La Prairie
The La Prairie Cobalt Immersion Pop-up Walkthrough
Located at Level 1 Atrium of the mall, the La Prairie Cobalt Immersion Pop-up makes an immediate impression with its Instagrammable and bold cobalt blue theme.
The design of the pop-up is inspired by the new Skin Caviar Luxe Cream, which is peppered throughout the space for visitors to try out.
Photo from La Prairie
Visitors will be brought through three corridors with screens showcasing the conception of the Skin Caviar Luxe Cream, before being ushered to an experience zone where a beauty consultant will be on hand to give skincare advice and share what makes La Prairie products so coveted.
Photo from La Prairie
In summary, the La Prairie Skin Caviar Luxe Cream's remastered formula is as grand and indulgent as you'd expect. For the first time, it features both Caviar Micro-Nutrients with Caviar Premier, as well as La Prairie's Cellular Complex. These hyper-potent ingredients are able to work wonders in nourishing, revitalising and rejuvenating skin.
It's housed in a cobalt blue and silver jar that feels fancy to use and looks lovely on the vanity.
Photo from GirlStyle Singapore
Complimentary Coffee, Pastries & Hand Massage
After completing the walkthrough, visitors can explore the rest of the pop-up, and grab a snack and coffee on the house at the Cobalt Café, with no purchase required.
The free snack in question is The Swiss Cube, an exclusive and limited-edition pastry created in collaboration with Keong Saik Bakery. Inspired by the Swiss Alps, this delicious treat has a zen aesthetic with nature-inspired vibes contrasted with local flavours of ondeh in the filling.
Photo from GirlStyle Singapore
Once your sweet tooth is satiated, get your caffeine fix! Visitors have an option of White Coffee, Black Coffee and Spiced Chai Latte.
Photo from GirlStyle Singapore
There will also be complimentary hand massages using La Prairie products - perfect for those who need some relief from hand and wrist strain after using a computer mouse every day. The La Prairie marketing & PR team deserves extra props for hiring major eye candy as the massage therapists.
Photo from GirlStyle Singapore
Personalised Engraving With Purchase
If you do end up purchasing a La Prairie product - whether because of the informative experience or the attractive guys - you'll get to enjoy complimentary engraving service with a personalised name, initial or message on the packaging.
Photo from GirlStyle Singapore
The La Prairie Skin Caviar Luxe Cream is available at $950 for 50ml and $1,640 for 100ml at all La Prairie Counters: ION Orchard, #B1-15A, Metro Paragon, Takashimaya D.S., and TANGS at Tang Plaza.
The La Prairie Cobalt Immersion Pop-up will be at ION Orchard from 22 to 31 August 2023.
Hanging out at ION Orchard? Here are some dining spots at the mall:
