Vibrant colours, oversized silhouettes and prominent logos - that's the magic formula that gives Korean streetwear that effortlessly cool factor. One of the Korean labels dominating the streetwear scene is NERDY, a celebrity-favourite that churns out apparel, shoes, bags and accessories in on-trend designs and wide range of pretty colours. They've just opened their new flagship store in Seoul - something to add to your travel itinerary!
Located in tourist hotspot Hongdae, a short walk from Hongik Univ. Station, the 2-storey store is hard to miss with its all-purple facade and massive logo. Tempting shoppers, especially cat-loving ones, in are giant cat paw prints leading to the entrance.
Photo from NERDY
Inside are two towering cat statues glaring adorably at shoppers. Named Nero and Diro, these giant cats make for some impressive content for TikTok and the 'gram.
Photo from NERDY
Photo from NERDY
The cat-themed photo ops continue further inside the store, including a whimsical Fantasy Room covered in clouds and fluffy cat figurines.
Photo from NERDY
Photo from NERDY
Even the fitting rooms have been thoughtfully designed to reflect NERDY's urbancore aesthetic.
Photo from NERDY
Of course, the store does have products to shop for too. The range includes everything from streetwear essentials like cropped t-shirts and sweatpants, to Y2K-style pieces like pleated skirts.
In the signature NERDY style, these pieces come in basic colours like black and white as well as soft, feminine colours like pastel pink and lilac.
Photo from NERDY
Photo from NERDY
The store will also offer a range of bags and accessories to complete a streetwear ensemble.
Photo from NERDY
Photo from NERDY
Items are priced at averagely KRW35,000 to KRW109,000 (~SGD35.38 - 110.19) for apparel, KRW90,000 (~SGD90.96) for bags andKRW75,000 (~SGD79.86) for shoes.
Customers at the NERDY flagship store will get to enjoy a complimentary photo booth session with purchase.
Photo from NERDY
Photo from NERDY
NERDY Flagship Store
Location: 27, Hongik-ro 6-gil, Mapo-gu, Seoul
Pop-up period: 18 August - 15 October 2023
Opening hours: 12 to 9pm daily
No travel plans to Korea anytime soon? Check out Korean bag label, CARLYN, that just debuted at The Editor's Market, or check out cult-favourite Chinese shoe brand DUOZOULU and Swiss sneaker brand On's store in Orchard.
