This White Rabbit Pop-Up Lets You Customise Your Own Ice Cream, Play Games & Win Merch

By Zoe Zeng on 03 Aug 2023

Many older millennials and Gen Zers will have fond memories of growing up eating the iconic (and now considered retro) White Rabbit candy, which has since taken on myriad forms like ice cream, lip balm, and even skincare. Those who enjoy the addictive milk-flavoured sweets are about to be delighted this month, because there will be a special pop-up taking place at City Square Mall from now till 13 August!

Photo from White Rabbit & Hao Food SG

Visitors will be able to customise their own ice creams, shop for retro-themed merchandise, and play games to score prizes. Read on to find out all the details on this limited-time pop-up event.

Customise your White Rabbit ice creams with nostalgic snacks

Photo from White Rabbit & Hao Food SG

White Rabbit ice creams take centre stage at this pop-up. There will be tons of customisation options available on site. You'll be provided with all kinds of local and nostalgic treats to create your own unique flavour combinations, like Milo powder, Oreo cookie crumble, IRVINS salted egg yolk chips, Mamee Monster snacks, and classic rainbow bread.

Try the highly-raved White Rabbit Mochi Cookie Sandwich

Photo from White Rabbit & Hao Food SG

The highly raved White Rabbit Mochi Cookie Sandwich ($5.80) made by Keong Saik Bakery will also make a comeback at the pop-up event, where they will be available for sale. Each sandwich lets loose a party in your mouth with every bite by marrying thick, milky ice cream with crispy and chewy cookies.

Shop for official merchandise & play games to win cool prizes

Photo from White Rabbit & Hao Food SG

There will also be official White Rabbit merchandise up for sale, including Pillows ($33.80), Mugs ($18), adorable Tote Bags ($12), as well as Vintage Tins ($18). You can also challenge yourself with a round of the “Roll the Dice” game – which allows winners to take home fantastic prizes like special discounts and limited-time merchandise gift boxes!