IRVINS X Gudetama Launches Egg-citing Collab With An Eggs-tra Special Pop-Up Experience
It seems we are never safe from the tempting clutches of delicious new snacks — local snack brand IRVINS has teamed up with the laziest Sanrio character, Gudetama, to release a range of unique snack flavours and merchandise! There is so much to love about this new collaboration: for one, you'll be able to check out the new snack flavours, play fun games, and take photos at a pop-up experience over at Bugis Junction Plaza Fountain.
The pop-up will be available from now till 30 July, from 11am-9pm each day, so make sure to head down with your fellow snackers as quickly as possible! Read on to see what you can expect from the IRVINS x Gudetama pop-up experience.
Limited-Edition #DangerouslyGude Snacks
Photo from GirlStyle Singapore
IRVINS's popular snack flavours have gotten an adorable upgrade: they now sport limited-edition packaging, as Gudetama joins the snack brand's salted egg mascot Irv on the Salted Egg Fish Skin and Salted Egg Potato Chips packets. Visitors can also purchase the limited edition IRVINS x Gudetama Gift Box ($44.90) — which includes a packet of Salted Egg Fish Skin, one packet of Salted Egg Potato Chips, and a sticker sheet!
Photo from GirlStyle Singapore
Customers who purchase the limited edition Gift Box can also redeem a free IRVINS x Chagee White Peach Oolong Latte Drink! You can choose between two flavours: IRVINS Cheesy Top or IRVINS Snow Mountain, as well as customise your drink's sugar level.
There is also a specially-designed Kopi Cup ($15.90), which is not included in the Gift Box, but can be purchased separately.
Game and Food Stations
Photo from GirlStyle Singapore
The pop-up experience has four zones to complete, and participants who manage to do so can redeem a voucher and collect a free IRVINS x Gudetama body tattoo! These zones include a variety of game booths where participants can try their hand at winning some egg-cellent prizes. From the Claw Crane machine to the Match Match picture memory game, there's definitely something to entertain everyone.
Photo from GirlStyle Singapore
You can also stop by the food booths to sample the delicious IRVINS offerings, or pick out a drink to quench your thirst. There is also free gelato up for grabs, and you can choose from 3 flavours: original, mango and strawberry!
Photo Opportunities
Photo from GirlStyle Singapore
Just look at how adorable the Gudetama mascot looks in his tamago sushi form — you'll have to catch him during his appearances to snap a picture. Strike your most egg-static pose at the photo zone and post it on Instagram with the provided hashtags and tags to clear this zone!
Photo from GirlStyle Singapore
There are also standees of the two loveable mascots and a special Singapore-themed backdrop, starring the Merlion, for all of your selfie and wefie needs.
We recommend registering your attendance for the pop-up here (it's free!) before heading down to Bugis Junction Plaza Fountain for a smoother experience.
More Sanrio collaborations available in Singapore:
