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Designer Bag Label Specialises In Whimsical Embroidered Designs Ft. Cats, Florals, & Galaxy Motifs

Designer Bag Label Specialises In Whimsical Embroidered Designs Ft. Cats, Florals, & Galaxy Motifs

Fashion Handbags
By Rachel Yohannan on 20 Apr 2022
Senior Digital Editor
Crazy cat lady who loves afternoon tea, kawaii Japanese fashion, and all things Sanrio.

You already know your Louis Vuitton, Chanel, Dior, and the like - these luxury brands need no introduction and have been objects of desire for decades. But newer designer labels are emerging, and those are also worth paying attention to. One we recently chanced upon is NGAOS which specialises in whimsical embroidered designs, often featuring cats, flowers, and galaxy-themed motifs.

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P.S.: We're guessing you'll also love these customised hand-painted leather handbags featuring designs inspired by Sanrio, Studio Ghibli, Disney, Milky Pek0-chan and more!

Read on to find out how you can get designer bag brand NGAOS in Singapore!

NGAOS SingaporePhoto from NGAOS

NGAOS was first born in Vietnam in 2015, helmed by a group of passionate young fashion designers. In 2021, they made a breakthrough and expanded to the UK, and also ship internationally to cater to customers in other regions. In fact, one of their warehouses happens to be located in Singapore.

They’ve since gained tons of positive reviews from happy customers all around the world.

NGAOS SingaporePhoto from NGAOS

The story behind the name?  “Ngao” is actually an onomatopoeic word for a cat’s meow in Vietnamese. This animal is something that the brand owners are very much inspired by for the qualities it embodies - independence and an “I do what I want” attitude. This is also a play on “ngaos”, a typo of the word “ngáo”, which means carefree innocence.

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These are all values that the creators hold close to heart, while celebrating femininity and everyone’s individual uniqueness.

NGAOS SingaporePhoto from NGAOS

Being kind to the environment is also one of their priorities, so their bags are all made using environmentally-friendly vegan leather, handcrafted by bag makers who are treated fairly. According to NGAOS, no animals and rivers are harmed in their manufacturing process, so you can feel assured knowing that your arm candy didn’t cost the earth.

NGAOS SingaporePhoto from NGAOS

One of NGAOS’ best-selling bag styles is The Book Handbag - Jimmi’s Battle ($97), which tells a whole story of magic and courage in its glittery 3D embroidered design, featuring original character Jimmi Robot riding a dragon across a fire dungeon to fight a demon and reclaim everything that belongs to his heart. 

NGAOS SingaporePhoto from NGAOS

Also popular is the Artbook Handbag - Jimmi’s Secret ($143) which has a similar rectangular silhouette but is longer and slightly roomier. This, too, has intricate embroidery centred around Jimmi Robot, continuing the aforementioned story. After the great battle, he ventures into the woods in search of a magical healing flower, and the deeper he goes, the more enthralling the nature around him feels, and this becomes his little secret. 

The handbags are available in various colourways including Rosewood, Nude Pink, Fuschia Pink, Black, and White. Generally, their colour palette often involves sweet, feminine shades.

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NGAOS SingaporePhoto from NGAOS

These are also smaller pouches like the circular Florabom - Embroidered Round Bag ($90) which is full of embossed embroidered botanicals.

NGAOS SingaporePhoto from NGAOS

Those who like going hands-free can check out their cute and compact backpacks. Above is the Tabby Medium Backpack ($143), decorated with feminine florals with the addition of eyelet studs for a hint of attitude.

NGAOS SingaporePhoto from NGAOS

We’re also huge fans of their slim Shoulder Bags, with images like butterflies, Space Invaders-inspired planets and rockets, and fairylands. These average around $80 to $90.

NGAOS SingaporePhoto from NGAOS

Smaller items like the Heart Shaped Coin Purse ($41) are also available. This Nude Pink version above shows a cat cupid on the lookout for people to match as lovers, while the White and Black versions depict a couple in bliss. The purse can be used on its own, or be attached to any of the bags as an oversized charm.

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NGAOS SingaporePhoto from NGAOS

In fact, the product range by NGAOS is designed to be versatile, so you can jazz up your bags with their embellished and embroidered bag straps ($26 to $35) and adorable bag charms ($22) which are sold separately. 

NGAOS SingaporePhoto from NGAOS

NGAOS ships out all orders within 2 to 5 working days, but international orders can take up to 4 weeks to reach you. Luckily for us, their international shipping warehouse is currently located right here in Singapore, so local delivery is an affordable flat $7 and will take 3 to 5 working days.

More new fashion picks to check out:

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Text by: GirlStyle SG