New 6-Storey COURTS Store Is The Largest In Singapore: Stylish Showrooms, Robot Vacuum Testing Area, Gaming Room & More

New 6-Storey COURTS Store Is The Largest In Singapore: Stylish Showrooms, Robot Vacuum Testing Area, Gaming Room & More

Lifestyle Shopping Home Tech & Gadgets
By Karmen on 03 Nov 2021
Digital Editor

If trips to IKEA and DON DON DONKI are any indication, the appeal of shopping goes beyond mere products, it's the novel experience that really draws us in.

Another fun shopping escapade you can now add to your rotation of activities is at the new COURTS Nojima flagship store at The Heeren. This massive store is chock-full of everything you'd need for your home from furniture and appliances to bedding. There's so much to look at, test out and even play with at the gaming areas.

Keep reading to find out more!

Officially opening on 6 November 2021, the COURTS Nojima store spans 189,000 square feet over six storeys and is their largest retail space in Singapore. Three storeys are already open and the remaining three are due to launch soon in early 2022.

Level 1: TVs, Audio & Gaming

Greeting customers at the entrance is a supersized display of 150 TVs, the largest one in Singapore yet.

Behind that is another impressive area, the gamers' territory. There's everything from Nintendo Switch games and Razer gaming audio to an ultra-realistic racing game where you can test out logitech's gaming headsets.

nintendo switch showcase at COURTS Nojima the heeren singapore
Photo from GirlStyle Singapore

razer headphone testing area COURTS Nojima the heeren singapore
Photo from GirlStyle Singapore

logitech gaming area at COURTS Nojima the heeren singapore
Photo from GirlStyle Singapore

Further down is what looks like the epitome of a gaming man/woman-cave. This dedicated e-sports gaming room pimped out with colour-changing neon lights and stylish Razer gaming chairs, fully equipped to host e-sports tournaments.

esports gaming room COURTS Nojima the heeren singapore
Photo from GirlStyle Singapore

There's only one good way of testing sound systems, relaxing at home and letting the sounds pour in. The next best thing is probably the four premium sound rooms at COURTS Nojima. Featuring mid-tier brands JBL, Yamaha and Sonos as well as the high end Danish brand Bang & Olufsen, these stations allow customers to test out the various audio products.

sound system jbl testing area COURTS Nojima the heeren singapore
Photo from GirlStyle Singapore

Some of them are set up like a living room so you can have a better idea of what you'd like for your home.

sonos sound room testing area COURTS Nojima the heeren singapore
Photo from GirlStyle Singapore

Also on the first floor is the Google Nest Hub store, a rather idyllic and Insta-worthy zone where you can find smart home devices by Google as well as compatible brands like Xiaomi.

google store testing area COURTS Nojima the heeren singapore
Photo from GirlStyle Singapore

google home store at COURTS Nojima the heeren singapore
Photo from GirlStyle Singapore

And before we move on to the second floor, it's also worth mentioning the drone testing area which looks like a lot of fun!

drone testing area COURTS Nojima the heeren singapore
Photo from GirlStyle Singapore

Level 2: Home Appliances

On the next level are small home and kitchen appliances, premium ovens including Bertazzoni's Heritage series, and robotic vacuums.

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COURTS Nojima the heeren singapore second floor small appliances
Photo from GirlStyle Singapore

vacuum cleaner showroom at COURTS Nojima the heeren singapore
Photo from GirlStyle Singapore

Something new is the robotic vacuum experiential area with robotic vacuums from six popular brands. You can sprinkle the paper shreds and food crumbs provided on different floor materials like hardwood and carpet, then watch the vacuum cleaners do their thing for you to judge!

robot vacuum cleaner testing area at COURTS Nojima the heeren singapore
Photo from GirlStyle Singapore

Level 3: Furniture & Bedding

This level houses furniture for the living room, dining room and workplaces, as well as the largest premium bedding range with brands including Serta, Sealy and Simmons.

luxury mattress showroom at COURTS Nojima the heeren singapore
Photo from GirlStyle Singapore

The furniture showcase looks right on trend, including chunky low sofas that are all over Instagram, minimalist tables and pieces from Itoki, a 130-year-old Japanese workplace furnishing brand that's new to Singapore.

living room sofa furniture at COURTS Nojima the heeren singapore
Photo from GirlStyle Singapore

showroom dining room furniture at COURTS Nojima the heeren singapore
Photo from GirlStyle Singapore

If the store is sounding like a maze right now, there's an introvert-friendly way you can find your way around. Scattered across the store are QR codes on the floor which you can scan with your phone to open the AR guide. Bitty, the COURTS mascot and virtual store assistant, will give you directions on where to find what you need. You can also unlock promotions and deals by playing AR games. No human interaction required!

Opening giveaways and special activities

On the first two opening days on 6 and 7 November, there will be a line-up of activities, freebies and giveaways. $20,000 worth of gift cards will be given out to the first 500 customers at 11am and 7pm on each day. 500 customers will also receive a free Goodie Bag with exclusive merchandise starting at 3pm on both days.

Some highlights from the activity list:

6 November

  • 11am: Free Outdoor Ice Cream & Kids Craft Workshop
  • 12pm & 2pm: Floral Art Workshop
  • 1pm: FIFA Gaming Tournament
  • 3pm: Goodie Bag Giveaway & Free Manicure Session

7 November

  • 11am: Free Outdoor Ice Cream & Kids Craft Workshop
  • 12pm: Free Manicure Session
  • 2pm: FIFA Gaming Tournament
  • 3pm: Goodie Bag Giveaway & Cooking Workshop by Ninja
  • 4pm & 6pm: Floral Art Workshop

Courts Nojima
Address: 260 Orchard Road, The Heeren, Singapore 238855
Opening hours: 11am - 10pm daily

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Text by: GirlStyle SG

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