We all know about high street brands like H&M, Mango and Zara, but it's time for you all to know about these (relatively) new labels which not only fall in the same price range but also makes the wearer stand out.
Amazing thing about all these 5 brands are that because their styles are so different from the gaudy fast fashion, you are guaranteed to stand apart in a trend-following crowd. Let us now take a look!
Rheson
Started by India's very own international fashion icon Sonam Kapoor and her sister Rhea (her stylist), Rheson is an anagram of their name. It's been over a year since the brand's launch (in collaboration with Shopper's Stop) and if you're a fan of their fashion sense, you cannot miss out on their products. The quality is worth every penny and will help you expand your personal style horizons.
Bhane
Founded by Anand Ahuja in 2012, Bhane's core essence is of simplicity. Their products encourages empowerment and individuality, and that is why they have a diverse group of people modelling their clothes. The designs scream strength and comfort.
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Doodlage by Kriti Tula
Doodlage is a mix of high street and sustainable fashion, hereby guaranteeing quality that most famous brands lack due to their leaning towards fast fashion. The simplicity and casual-chic vibe will not only make you feel confident but also stylish.
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Inde Rooh
Inde Rooh is a handcrafted apparel brand whose designs will make you feel very much close to mother earth. The ethnic touch is very strong which enhanced with intelligent use of colors and prints. Also, we're guessing you would not like to miss out on the fantastic fitting.
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MAGA
MAGA is another sustainable brand that produces only eco-friendly clothes. Their designs feature nice subtle shade of hues, alongwith some trends that possess some kind of a lasting value so you wouldn't have to discard them after a season!
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