The Best New Beauty Launches In May 2026 Ft. Pokémon, Toy Story, Moomin & Innovative New Formulas
The beauty-sphere is on a roll this month with a slew of products featuring cute character-themed packaging, slick new formulas, high-performance skincare ingredients, and addictive scents.
Here are the 10 new beauty launches to have on your radar:
#1 Guerlain KissKiss Honey-Infused Intense Lipstick
Photo from Guerlain
The iconic KissKiss has been reinvented and now boasts a duo polymer-based formula that makes it cling to the lips with minimal transfer, even if you give your bae a little smooch. It's surprisingly weightless and non-drying for a long-hold matte lipstick. It's thanks to a nourishing blend of honey, beeswax, royal jelly, and propolis extract that makes it glide smoothly on the lips and feel hydrating. This new formula comes in a new case that's oh-so pretty, with honeycomb and bee patterns. The lipstick bullet is also embossed with a bee!
Choose from 20 shades that are all hyper-pigmented, enough that you can apply a minimal amount of product with a light dab for a soft, blurred look.
Available at Guerlain boutiques and ishopchangi.com for $48.70.
#2 Hourglass Illusion Luminous Glow Foundation Broad Spectrum SPF 30
Photo from Hourglass
Makeup that functions like skincare? Sign us up! This breakthrough formula covers imperfections in the moment, then improves the look of skin over time. The hyaluronic microspheres in the creamy foundation activate upon contact with the skin to lock in hydration. As expected, the finish is highly moisturising and seamless. It's medium coverage and buildable, giving the complexion a fresh, radiant look.
Available at Sephora for $99 (35ml).
#3 Tatcha Melting Lip Balm
Photo from Tatcha
If you thought you had enough lip balm/glosses, think again as Tatcha is tempting us all with its new creation with a balm-to-oil formula. The squeeze tube dispenses a solid balm through a slanted applicator. When gliding it on the lips, it melts into a nourishing oil to lock in moisture while creating a glassy, voluminous pout.
It comes in four shades that each leaves just a sheer hint of colour so it's handy to apply on-the-go without a mirror.
Available at Sephora for $47.
#4 Kosas Shiny Objects Powder Highlighter
Photo from Kosas
This highlighter features a unique wet-pressed powder technology where the wet and dry ingredients are kneaded together. This makes it an easy-to-use powder but with the moisture and transparent, glistening finish that you'd typically get with a liquid highlighter.
Apply it with a brush for a diffused glow or fingers for a high-impact sheen.
Available at Sephora for $51.
#5 OUAI Bond Repair Balm
Photo from OUAI
Whenever your hair has been through the trenches of bleach, heat styling, chemical treatments, or just everyday stress, this lightweight balm will give it the repairing TLC it needs. After applying it in place of conditioner for 5 to 6 washes, it helps restore moisture, smoothness, and barrier protection to each strand. The cherry on top is its velvety rose scent, similar to OUAI's Melrose Place fragrance.
The formula features a line-up of hair-loving ingredients like vegan silk protein to strengthen hair bonds, hyaluronic acid to deliver deep hydration, and peptides from hydrolyzed rice protein to support hair strength and repair.
Available at Sephora for $78 (142ml).
#6 Kayali Vanilla | 28 Eau de Parfum
Photo from Kayali
Inspired by the Middle East, this sophisticated fragrance has a blend of creamy jasmine, rich Madagascan vanilla orchid, and sweet Brazilian tonka, balanced by notes of musk, amber, patchouli and brown sugar.
It's the kind of scent for when you're in the mood to feel luxe and sensual yet playful.
Available at Sephora from $53 - $228 (10 - 100ml).
#7 Derma Lab Pigmentation Corrective Serum
Photo from Derma Lab
If you're dealing with multiple kinds of pigmentation, this serum is the one to try. Powered by a 12% Glyco-HA Niacinamide Complex, it targets every kind of pigmentation from an overall dull complexion to acne marks and sun-induced spots.
It's also a super fast-acting formula, visibly reducing the appearance of melanin in just three days.
Available at Watsons for $66.90(30ml).
#8 INNISFREE x Toy Story 5
Photo from INNISFREE
INNISFREE is back with another cute collab and this time it's with the beloved Toy Story 5. Characters like Mr and Mrs. Potato Head, the Aliens, and Slinky Dog are here to add a little whimsy to your skincare routine.
The product line-up includes exclusive sets with exclusive freebies like mirrors, keychains and pouches, along with all-time favourites like the No Sebum Mineral Powder ($13) and Dewy Tint Lip Balm ($23).
In-store rewards:
- Spend $80 and above: Receive a limited-edition Toy Story 5 Key Ring Pouch (Forky / Alien) with 2pcs travel-sized skincare products
- Spend $120 and above: Receive a limited-edition Toy Story 5 Tote Bag with a Toy Story 5 key Ring Pouch (Forky / Alien)
Available in all INNISFREE stores and online.
#9 Olive Young x Pokémon
Photo from Colorgram, Dr.G
This May, Olive Young in South Korea launched a massive Pokémon event where a slew of their brands brought out adorable limited-edition Pokémon packaging.
Highlights include the Dr.G skincare featuring Squirtle and Charmander, Naming makeup with nostalgic pixel-style art, and Colorgram's lilac-themed collection spotlighting the transforming blob-like Pokémon, Ditto AKA Metamong.
#10 Red Chamber x Moomin
Photo from Red Chamber
For the uninitiated, Red Chamber is one of our favourite underrated C-beauty brands known for their clean, multi-use formulas. They've just collaborated with the Finnish IP Moomin to create a collection decorated with fairytale book-worthy illustrations depicting the coexistence of the Moomin Valley residents and the forest.
The products include the brand's star products: the Multifunctional Makeup Balm ($14.60), Mattifying Setting Powder ($31.70), Glitter Eyeshadow ($14.60), Highlighter Blush Contour 3-Color Palette ($26.47), and 3-Color Highlighter Palette ($28). It also comes in a Limited All-In Gift Box ($187.90) which has the full collection in a gorgeous Moominhouse-inspired box.
Available on Red Chamber's Official LazMall Store.
Missed our previous beauty round-ups? Check them out here:
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