Judydoll Opens Its Second Store At Wisma Atria

Admit it, we’ve all been tempted by JUDYDOLL’s cute makeup products and accessible price points. And there’s now a new standalone JUDYDOLL store conveniently located in town where you can get an IRL experience of the products, swatch away, and enjoy store-exclusive deals.

JUDYDOLL @ Wisma Atria

For the uninitiated, JUDYDOLL is the playful little sister of the more grown-up and sophisticated JOOCYEE. It’s the go-to brand for Gen Zs in China looking for makeup that’s easy to apply, high performance, and priced well for a minimal budget.

The new store is everything you’d expect from JUDYDOLL: girly, pink, and like a playground for makeup lovers.

While the brand is available online and at other stores like Watsons, shoppers have extra reason to make a stop at this store as there’s a 10% off discount for the first purchase when you sign up as a JUDYDOLL member, as well as free gifts with purchase.

JUDYDOLL Skincare

Something new to look out for is JUDYDOLL AWAKE, a premium base skincare-makeup hybrid line.

They’re made with truffle-powered formulas and have luxe packaging to match, and yet are just as affordably priced as JUDYDOLL’s regular range.

Highlights include the Truffle Essence Microbeads Serum ($24.90) that’s doubled as a glowing day primer, and the Truffle Essence Foundation ($29.90), infused with 71% essence for natural coverage that hydrates, soothes redness, and strengthens the skin barrier.

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What To Buy

Feel like you’re spoilt for choice? You can’t go wrong with the cult-favourite products that are tried and tested.

First up is the Iron Mascara ($13.90) that has a unique metal wand that even makeup noobs can use to define both top and bottom lashes with ease.

They come in several iterations for different looks and lash types including 0° Classic, 6° Curling, and 6° Precision.

Photo from GirlStyle Singapore

Another trending product to pick up is The Highlighter & Contour Palette ($16.90).

It comes with a quartet of matte and shimmery shades to sculpt and define your face. The contour powders are silky enough to blend seamlessly and aren’t super pigmented so you can build it up to a natural look. Meanwhile, the highlighters add a subtle luminous glow.

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JUDYDOLL lip products are always top tier! Two standouts to add to your makeup collection are the Dual Flash Watery Lip Gloss ($16.90) and Cushion Matte Lock Lip Cream ($14.90).

Free DIY Lip Gloss Keychain

From now till 1 November 2025, shoppers will receive a Free DIY Lip Gloss Keychain with a minimum spend of $45 nett at the Wisma Atria store, including one Dual Flash Watery Lip Gloss, and by following and tagging @judydoll_sg on Instagram.

Photo from GirlStyle Singapore

Photo from GirlStyle Singapore

JUDYDOLL is located at Bugis+, #02-51 and Wisma Atria, #B1-51.