Move Over Latte Makeup, Hailey Bieber's Cinnamon Girl Look Is The Newest Holiday Trend
There's no better time than the festive season for a makeup trend to blow up, since it’s practically a beauty cheat sheet for deciding what to wear for all those dinners, parties, and cozy nights out! And you especially won't want to be latte to the Cinnamon Girl makeup craze that's sweeping social media right now.
Not a TikTok girlie? It's okay, in da clurb, we all fam! Simply scroll on for a crash course in why this look is a seasonal must-have and how to achieve it.
What exactly is Cinnamon Girl makeup?
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Imagine the perfect balance between sultry and soft. Cinnamon Girl makeup channels the warm, earthy tones of cinnamon spice into a look that radiates natural beauty. It’s understated yet polished — think soft bronzy lids, a sun-kissed complexion, and lips that look like they’ve just been dabbed with a touch of cinnamon balm.
It’s cosy and wearable but with just enough “ooh la la” to turn heads at every holiday gathering. The secret? It’s all in the warm cinnamon hues that look stunning on every skin tone and make it the perfect partner to both cozy sweaters and glam party dresses.
Why Is It So Hot Right Now?
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Two words: Hailey Bieber. The queen of understated glam has once again blessed us with a trend that’s equal parts effortless and chic. From red carpets to Instagram close-ups, she’s been serving this warm-toned fantasy all season. Naturally, TikTok picked it up, and now beauty creators everywhere are putting their own spin on the look.
Products you'll need for this look
This look leans heavily on a neutral palette of caramel, toffee, and terracotta shades to mimic the warm richness of cinnamon. Plus, it’s easy to achieve with neutral products you already own — no complicated techniques or overstuffed makeup bags required.
How to achieve that Cinnamon Girl perfection
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Ready to dive in? Here’s how to master the Cinnamon Girl look, one glow-inducing step at a time:
1. Glow first
Cinnamon Girl makeup is all about that healthy, lit-from-within glow. Start with a hydrating primer to make your skin look fresh and bouncy. Next, grab a light-coverage foundation or a skin tint — something that enhances your natural complexion without hiding it.
Add a creamy concealer to brighten your under-eye area and blend seamlessly. To warm things up, apply a cream bronzer to your cheekbones, temples, and jawline. Want to take it up a notch? Swipe on a peachy-brown cream blush for a bit of extra definition.
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2. Spice up your lids
Your eyes are the star of this look! Start with a matte caramel or terracotta eyeshadow as your base, then shade with a deeper brown shade in the crease, and blend it out for a soft, smoky finish. To add a festive twist, pat a shimmery bronze or copper shade onto your lids for that perfect holiday sparkle.
Skip the black eyeliner and go for a brown one instead. Smudge it along your lash line for a sultry, undone effect. Finish with your favourite volumising mascara, and voilà — cinnamon spice and everything nice!
3. A smouldering pout
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The lips are where the 'cinnamon' really shines. Start with a nude or warm brown lip liner to define your pout. Then, swipe on a lipstick or tinted balm in a cinnamon or terracotta hue. For that extra pop, dab a little gloss in the center of your lips to catch the light.
Pro tip: If you’re in a pinch, multitask your cream blush as a lip colour. It’s an instant way to tie the whole look together and saves you space in your bag. Just don't forget to exfoliate and moisturise those kissers first, especially if your lips are on the drier side.
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