10 Best Beauty Launches In October 2024

By Karmen on 31 Oct 2024

Digital Editor

Has severe RBF but is fairly jolly and carefree on the inside. Degree of life satisfaction is heavily influenced by food.

You probably have your beauty routine down pat, but there are always new & improved versions in the market that can take your look up a notch further. Here are our picks of the best new beauty launches this October:

#1 Rare Beauty True to Myself Tinted Pressed Finishing Powder

Photo from Rare Beauty

Oily skin girlies, this is your new go-to finishing powder if you like to keep shine at bay without having an overly matte look. When lightly dusted over makeup or bare skin, the powder leaves a natural finish that still lets the skin texture shine through. It also hides imperfections with a light-to-medium coverage and a diffusing effect. We won't lie, the quirky D-shaped packaging is also a major part of its appeal!

Get it on sephora.sg for $52.

#2 Bobbi Brown Weightless Skin Foundation

Photo from Bobbi Brown

True to its name, this foundation is almost undetectable on the skin and feels more like a tinted moisturiser, but provides pretty solid coverage. It's packed with skincare ingredients like Glycolic Acid so it controls excess oil without drying out the skin. Best of all, this my-skin-but-better finish holds up well and the skin still looks fresh after the end of a long day.

Get it on sephora.sg for $93.

#3 SEPHORA COLLECTION Cream Lip Stain

Photo from SEPHORA COLLECTION

Beauty junkies are no stranger to SEPHORA COLLECTION's well-loved lip stain, but all eyes deserve to be back on them again as it's in a revamped formula that's even better than the OG. All its classic features - velvety matte finish, high pigmentation and transfer-proof formula - are still there, but it now sits more comfortably on the lips and has boosted staying power. Plus, it's vegan!

One swipe of this creamy lippie coats the lips in a thin colour film that doesn't feel dry and lasts for hours even while eating and drinking. The shade range has also expanded to a total of 40 shades including universally flattering hues, bold reds and fushias, and wild, whacky colours for special occasions like Halloween.

Get it on sephora.sg for $24.

#4 LANEIGE Bouncy & Firm Lip Treatment

Photo from LANEIGE

Hot on the heels of the pretty pink Bouncy & Firm Sleeping Mask that debuted early this year, LANEIGE has expanded the range with more "Bouncy & Firm" skincare.

One of them is the new Lip Treatment that's formulated with Peony & Collagen Complex and ceramide capsules for a powerful dose of hydration. It's similar to the brand's famous overnight Lip Mask, but less viscous in texture, and more of a light jelly that's perfect for daytime use to get juicy, plump and smooth lips. A little goes a long way, so you can expect this tiny tub to last a long time. On the lid is a nifty little applicator that slots neatly back into place after each use.

Get it on sephora.sg for $39.

#5 Salvatore Ferragamo Signorina Unica

Photo from Salvatore Ferragamo

If you're a sweet perfume person, meet your new signature scent - Salvatore Ferragamo's latest creation, Signorina Unica.

It's an unapologetically saccharine perfume that's still sophisticated and multi-faceted. The initial notes are the sweetest, with Italian Bergamot, Italian Riviera Marine Accord, Pink Sugar and Mandarin. After that, it transitions to floral heart notes with White Azalea, Violet, Cashmere Woods and Black currant. Finally, it dries down to reveal the warmth of Vanilla Bean Absolute, Tonka Bean Absolute, Patchouli and Amroxan, finished with a subtle touch of Tiramisu Creme.

Get it on sephora.sg from $119.

#6 SEKKISEI CLEAR WELLNESS Mild Peel Care Serum

Photo from SEKKISEI

Those with sensitive skin will know the struggle of finding products that smoothens the skin without irritating it and making things worse. Well, this Mild Peel Care Serum might be your new (or first-ever) holy grail.

Unlike traditional exfoliators, this serum refines skin texture by conditioning it instead of sloughing skin away. The secret is Keratin Conditioning ingredients such as Olive Leaf Extract and Glycerin. As such, it's suitable for even the most sensitive skin. It also helps enhance absorption of subsequent skincare products.

Get it on shopee.sg for $42.

#7 AXXZIA Beauty Eyes Essence Sheet Premium+

Photo from AXXZIA

Japanese skincare enthusiasts will have heard of AXXZIA, a brand that just launched in Singapore with its bestselling Beauty Eyes series that provide instant results. Its star product is the Beauty Eyes Essence Sheet Premium+ which has sold over 5 million units.

A tub comes with 60 eye sheet masks that wrap around the entire eye area for a thorough anti-ageing effect. Each sheet is soaked with up to six bottles of serum with ingredients including Triple Minerals Complex for supple skin, brightening ingredients like Ascorbic Acid and Centella Asiatica Extract, and hydrators like Betaine, Beta-Glucan and Hyaluronic Acid. This intensive eye treatment takes just 15 minutes to work its magic, and can be comfortably worn while you go about your daily routine.

Get it on shopee.sg for $139.

#8 Derma Lab Double Power Vitamin Moisturizer

Photo from Derma Lab

If you're one of the lucky ones with perfect skin, good for you! But for the rest of us, a skin freak-out happens every now and then, whether it's triggered by weather changes, product allergies or lifestyle habits. That's why we should always have a simple, fuss-free moisturiser on hand that can calm and repair the skin.

Enter: Derma Lab's new moisturiser. Made for very rough, dry, or eczema-prone skin, this gentle moisturiser has a potent blend of Vitamin B3 and Vitamin B5 to quickly quench and soothe dry, irritated skin.

Get it on watsons.com.sg for $45.90.

#9 d program Overnight Refining Gel Mask

Photo from d program

Those with oily skin that's also weakened and dehydrated are in a tough spot, but d program's Overnight Refining Gel Mask just might fix it. Paired with their Balance Care Lotion and Intense Enriching Serum, this mask improves microbiome balance and oil-water balance while you sleep. Slather a thick layer on and wake up to refreshed skin that feels less sensitised.

Get it on watsons.com.sg for $42.

#10 OUAI Hair Oil St. Barts

Photo from OUAI

OUAI's frizz-fighting Hair Oil now comes in a limited-edition scent. The Hair Oil St. Barts puts a tropical twist on the classic so you can bask in a heavenly scent while protecting your hair against heat. It contains a mix of Sunflower Seed Oil, Amaranth Seed Extract and Borage Oil to condition locks and leave it looking shiny and smooth.