The makeup industry is on a roll when it comes to dreaming up innovative formulas, textures, colours and packaging that out-perform others and even their own well-loved original versions. And isn't that enough reason to update your makeup stash with the very best?
Here are the GirlStyle Beauty Awards 2024 winners in the makeup category:
- Liquid Foundation - Shiseido REVITALESSENCE SKIN GLOW Foundation SPF 30 PA++
- Cushion Foundation - JUNGSAEMOOL Essential Skin Nuder Cushion
- Translucent Powder - Laura Mercier Translucent Pressed Setting Powder
- Concealer - Laura Mercier Real Flawless Weightless Perfecting Concealer
- Powder Blush - NARS Blush in Orgasm Edge
- Stick Blush - Pixi Beauty On-The-Glow Blush Tinted Moisturiser Stick in Juicy
- Bronzer - NARS Laguna Bronzing Powder
- Highlighter - Anastasia Beverly Hills Glow Seeker Highlighter
- Eyeshadow Palette - Huda Beauty Empowered Eyeshadow Palette
- Mascara - Maybelline Lash Sensational Sky High Mascara
- Liquid Eyeliner - Heroine Make Smooth Liquid Eyeliner Superkeep
- Pencil Eyeliner - KATE Fit Rare Gel Pencil N 0.08g BK-1 Quick-Drying Eyeliner
- Brow Pencil - Benefit Cosmetics Precisely, My Brow Eyebrow Pencil
- Lipstick - Yves Saint Laurent Rouge Pur Couture Satin Lipstick
- Lip Gloss - Etude Glow Fixing Tint in Mauvement
- Lip Plumper - Maracuja Juicy Lip Plump in Primrose
- Eyelash Curler - shu uemura Eyelash Curler
The Best Liquid Foundation - Shiseido REVITALESSENCE SKIN GLOW Foundation SPF 30 PA++
Photo from Shiseido
This foundation feels like a serum, and that's because it is one. It's packed with the same level of skincare actives as a Shiseido serum and so, nourishes the skin while giving it a natural, second-skin coverage.
Get it here for $88.
The Best Cushion Foundation - JUNGSAEMOOL Essential Skin Nuder Cushion
Photo from JUNGSAEMOOL
The beauty market is full of stellar cushion foundations but this one has our heart for its ultra-natural finish that makes the skin look well-hydrated.
Get it here for $52.
The Best Translucent Powder - Laura Mercier Translucent Pressed Setting Powder
Photo from Laura Mercier
This high-performance translucent powder does it all - makes makeup last longer, keeps oily areas in check and creates a soft-focus effect and looks flattering in photos. The mattifying effect is also not too matte, but rather a natural velvety finish.
Get it here for $74.
The Best Concealer - Laura Mercier Real Flawless Weightless Perfecting Concealer
Photo from Laura Mercier
Another serum-infused base makeup product, this concealer might have one of the most weightless and skin-like formulas we've come across. Good for both dark under-eye circles and blemishes, it has a good medium coverage with a natural radiant finish.
Get it here for $56.
The Best Powder Blush - NARS Blush in Orgasm Edge
Photo from NARS
This iconic blush now has an upgraded formula that lasts longer, has even better colour payoff and a comfortable, weightless feeling on the skin. The shade Orgasm will always have a special place in our makeup arsenal, but Orgasm Edge takes the win. It still creates a sultry flush but suits a wider range of skin tones with its matte peachy pink hue.
Get it here for $57.
The Best Stick Blush - Pixi Beauty On-The-Glow Blush Tinted Moisturiser Stick in Juicy
Photo from Pixi Beauty
There are days for precisely applied makeup, and others where you just need want to slap it on and go, and this is the blush for the latter. Just swipe it on the cheeks and blend with fingers for a subtle, hydrating tint of colour.
Get it here for $31.
The Best Bronzer - NARS Laguna Bronzing Powder
Photo from NARS
This OG bronzer needs no introduction. Perfect for contouring and creating definition or adding an all-over glow, this recently reformulated formula has silky smooth pigments and blurring effect for smoother-looking skin.
Get it here for $65.
The Best Highlighter - Anastasia Beverly Hills Glow Seeker Highlighter
Photo from Anastasia Beverly Hills
This powder-gel hybrid highlighter has the wet look of a liquid formula and the weightlessness of a powder. It's oh-so smooth, flattering on all skin tones and buildable from subtle shine to a full-on golden strobing effect.
Get it here for $60.
The Best Eyeshadow Palette - Huda Beauty Empowered Eyeshadow Palette
Photo from Huda Beauty
A confidence-booster in a palette, it has a line-up of buttery-smooth eyeshadows that are intensely pigmented and noob-friendly. The variety of colours - golds, coppers, browns and neutrals - can be used to create any kind of look. They also come in luxurious textures from creamy mattes and creamy gel-liner hybrids to fun foiled chrome metallics and blingy wet-look shimmers.
Get it here for $110.
The Best Mascara - Maybelline Lash Sensational Sky High Mascara
Photo from Maybelline
This trusty ol' mascara can make stubby lashes sky-high as promised, and also adds volume without clumping or smudging.
Get it here for $26.70.
The Best Liquid Eyeliner - Heroine Make Smooth Liquid Eyeliner Superkeep
Photo from Heroine Make
This well-loved eyeliner boasts an improved formula that's even more resistant to smudging whether from tears, perspiration, water or sebum. The brush is still ultra-thin for precise lines, and can be easily removed with lukewarm water.
Get it here for $19.50.
The Best Pencil Eyeliner - KATE Fit Rare Gel Pencil N 0.08g BK-1 Quick-Drying Eyeliner
Photo from KATE
Super creamy and intensely pigmented, this pencil eyeliner melts onto the skin with no tugging, dries instantly and stays put all day. It's precise tip and twist-up packaging means you can create thin lines without needing to sharpen it.
Get it here for $21.69.
The Best Brow Pencil - Benefit Cosmetics Precisely, My Brow Eyebrow Pencil
Photo from Benefit Cosmetics
This ultra-fine eyebrow pencil draws natural-looking, hair-like strokes that last doesn't budge.
Get it here for $47.
The Best Lipstick - Yves Saint Laurent Rouge Pur Couture Satin Lipstick
Photo from Yves Saint Laurent
Having this little luxury on hand in your bag is such a joy! Its smooth texture creates a healthy-looking satin finish that can be worn as a light stain or a statement lip. The lips feel taken care of thanks to lip care ingredients that make up 80% of it. Of course, the sleek jewel-like packaging completes the appeal.
Get it here for $65.
The Best Lip Gloss - Etude Glow Fixing Tint in Mauvement
Photo from Etude
The 2000s-style glossy lips, and in turn, lip glosses, are back in trend, and leading the pack is Etude with this lip stain. It creates a gorgeous plump and juicy pout yet feels comfy and isn't the least bit sticky.
Get it here for $21.50.
The Best Lip Plumper - Tarte Maracuja Juicy Lip Plump in Primrose
Photo from Tarte
This TikTok-viral plumping lip treatment still holds up in 2024. It has a refined plumping effect that doesn't tingle, and gives the lips a shiny wash of colour.
Get it here for $42.
The Best Eyelash Curler - shu uemura Eyelash Curler
Photo from shu uemura
We're not sure what's the trick behind this famous eyelash curler. It looks ordinary but the results it creates is anything but. It tucks nicely right at the roots of the lashes for a va-va-voom curl, and the curled lashes stay perky all day.
Get it here for $42.
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