HEYTEA China Is Collaborating With BE@RBRICK For A New “Black” Pineapple Beverage & Exclusive Merchandise

No bubble tea chain does cool like HEYTEA. Back in 2022, this brand combined fashion and boba when it joined hands with Hiroshi Fujiwara, AKA the "Godfather of Streetwear", for an all-black FRGMT merchandise collection. Now, HEYTEA is dipping its toes into the designer toy world with the upcoming HEYTEA x BE@RBRICK collection. Sadly for us, it launched exclusively in China on 13 May, but we can likely expect the merchandise to pop up on local shopping platforms like Shopee soon.

Inspired by the concept of "LIVE JOY, PLAY JOY", the merchandise takes on sleek designs and a black and silver palette. It includes cold bags, key chains, cold cups, water bottles, magnets and a mini suitcase ornament that holds a tiny HEYTEA cup. Customers can get their hands on them with a drink purchase and topping up 22 to 39 Yuan (~SGD 4.20 - 7.45).

Photo from HEYTEA

There’s also something for BE@RBRICK collectors to look forward to - an exclusive HEYTEA-themed BE@RBRICK figure in two sizes, 100% and 400%. These highly limited pieces are set to launch in October.

Photo from HEYTEA

It not a proper collab without a special drink, and this time, it's a BE@RBRICK "Black" Pineapple served in a themed cup. This summer beverage is made using fresh and juicy pineapples imported from the Philippines.

Photo from HEYTEA

The HEYTEA x BE@RBRICK collection is now available across nearly 1,000 HEYTEA stores in China, and even the store interiors are decked in BE@RBRICK-themed decor. If you happen to be in Shanghai on 31 May, check out the "Cool Black" pop-up in Zhangyuan. This photo-worthy space will house a themed installation along with limited-edition specials and the new pineapple drink.

Photo from HEYTEA