Are Millennials & Gen Z Facing Decision Fatigue?

Are Millennials & Gen Z Facing Decision Fatigue?

Beauty Skincare Lifestyle
By Sherryl Cheong on 24 Nov 2023

In modern society, we are constantly bombarded with an overwhelming number of choices in almost every aspect of our lives. While we may think that abundance is a good thing, the reality is that it can put a tremendous amount of pressure on us to make the “right” decision, leaving us constantly second-guessing ourselves. 

The stakes can feel high, especially when it comes to our careers, ambitions, and love lives: Do I sell out and take a high-paying job or go for something that has a positive social impact? Do I continue working or pursue higher education? Do I commit to seeing just one person or continue swiping on dating apps in hopes of finding someone more suitable? 

Choice paralysis is increasingly prevalent among millennials and Gen Z, and the mental toll of decision-making extends beyond major life choices. Even something as seemingly mundane as selecting skincare products can become a source of stress. With countless options on the market, it's easy to feel overwhelmed and unsure of which product truly meets our needs. That's why you ought to fight excess with simplicity and say goodbye to complexity whenever possible. 

The paradox of choice is that more choices can sometimes lead to unnecessary stressPhoto from GirlStyle Singapore

One way to simplify your beauty routine is by embracing freeplus’ concept: SEIKAN skincare (精简), which means taking a streamlined approach with simple yet effective products. This way, you’ll be able to reduce the risk of using mismatched or excessive products. Their latest innovation, the Conditioning Double Lotion, perfectly embodies this brand philosophy because it’s an ultra-hydrating solution that effectively moisturises and nourishes the skin. 

It features a bio-inspired 8:2 water-oil formula that blends well into the skin. The water phase of this lotion contains PCA-NA, an amino-acid derivative that deeply moisturises the skin's outermost layer; the oil phase is formulated with six types of nourishing oils, including plant-based squalane that is extracted from sugarcane. With every use, the Conditioning Double Lotion helps to build a moisture barrier that protects the skin from damage. This also enhances its texture, resilience, and radiance

Zoe applies the Conditioning Double Lotion to her facePhoto from GirlStyle Singapore

Zoe, our GirlStyle editor, struggles with dull skin because of insufficient sleep. After introducing the Conditioning Double Lotion to her beauty arsenal for two weeks, she noticed that her skin became smoother and more radiant. Additionally, this product has significantly streamlined her daily skincare routine, making both her morning and nighttime rituals less time-consuming.

After cleansing her face, she would shake the bottle gently to mix the dual-phase lotion. Then, she applies the lotion onto the palm of her hands and gently taps it all over her face. The first time she used it, she was surprised at how the lotion was quickly absorbed by her skin and how dewy her face felt afterwards. Plus, even though Zoe has sensitive skin, she could use the lotion without any qualms as freeplus’ products do not contain any potential irritants such as preservatives, surfactants, alcohol, or fragrances.

Zoe assesses the condition of her face (left); freeplus’ Conditioning Double Lotion (right)Photo from GirlStyle Singapore

So, if you think that it’s time for you to streamline your skincare collection and rediscover the joy of simplicity, be sure to check out the products by freeplus. Your skin — and your mind — will thank you for it. After all, it’s important to only use what you genuinely need, rather than being swayed by the allure of endless options! 

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This post is brought to you by freeplus.