The World's First Prada Holiday Gift Factory Opens In Singapore At Changi Airport

Prada Beauty is celebrating the holiday season with the Prada Holiday Gift Factory in Singapore, the first of its kind in the world. From now till 23 November 2023, travellers can experience this pop-up at Changi Airport Terminal 1 Departure Transit. The whimsical space has it all from festive, Prada-themed photo ops to exclusive gift sets, special gifts and personalisation services.

Photo from GirlStyle Singapore

Greeting shoppers is the centrepiece - a rotating Prada Christmas "tree" made of gift boxes and topped with a Prada logo. Surrounding it is Prada Beauty's range of fragrances including their best-selling Prada Paradoxe.

Photo from GirlStyle Singapore

Unlike a traditional store, Prada Holiday Gift Factory has delightful little interactive elements. If you lift the Prada Paradoxe bottle from the display, a video will start playing at the LED display, illustrating the fragrance's key ingredients. Another fun factory-like detail is a Prada logo button that you can press to make a Prada Gift Set pop out.

Photo from GirlStyle Singapore

Prada Holiday Gift Factory will have three exclusive Holiday Gift Sets ($208 - $272). Each comes with a full-sized fragrance, a 10ml travel spray and a 50ml body lotion. Shoppers who make a purchase will be treated to gifts including fragrance minis and a Prada Beauty tree ornament.

Photo from GirlStyle Singapore

Any Prada fragrance would make a pampering gift, but it can feel even more special and thoughtful with a personalised touch! You can elevate your gift with a personalised Prada charm at the Prada Holiday Gift Factory. Initials hot-stamping and gift-wrapping services are complimentary with any fragrance purchase.

Photo from GirlStyle Singapore

Photo from GirlStyle Singapore

Finally, there's an interactive AR filter which features gold glitter swirling around you - the cherry on top of this Instagrammable experience.

Prada Holiday Gift Factory will be located Changi Airport Terminal 1 Departure Transit till 23 November 2023. You can also shop for Prada fragrances in Shilla Duty Free stores across all Terminals and on iShopChangi.com 30 days in advance or up to 12 hours before your flight.

More beauty pop-ups to check out:

• AHC Pop-Up @ VivoCity till 5 November
• philosophy Pop-Up @ ION Orchard till 29 October