Prada Paradoxe Fragrance Launches In Singapore, Get It With A Custom Initials Leather Tag

By Karmen on 15 Oct 2022

Digital Editor

Has severe RBF but is fairly jolly and carefree on the inside. Degree of life satisfaction is heavily influenced by food.

It has been weeks of anticipation since actress Emma Watson posted Instagram teasers for Prada's new fragrance, Paradoxe. And finally, this hyped perfume is now launched in Singapore.

The bottle takes on a simple yet whimsical triangle shape - the most iconic code of the brand - and rests in a tiled angle. Rounded edges add a feminine touch, and the delicate coral pink of the fragrance creates an elegant contrast with the black cap and Prada coat.

The story of Paradoxe and its name is inspired by the multidimensions of women where we're often never the same in different situations, but these versions are still always our real selves.

Photo from Prada

Master perfumers collaborated with Miuccia Prada and Raf Simons to embrace the paradoxes of iconic ingredients and create this floral ambery scent. It bears some similarity to the iconic Prada Candy, but with a less potent sweetness and a delightful freshness from Neroli bud. Ambrofix, a bio-converted amber, adds a vibrant warmth while Serenolide contributes a noticeable yet subtle and comfortable musk right from the first spritz.

It also has top notes of calabrian bergamot heart, tangerine and pear, heart notes of Tunisian orange flower and Jasmine sambac, and base notes of Madagascar premium bourbon vanilla Infusion.

Being an environmental activist, Emma Watson was adamant that she front a fragrance that had an eco-friendly refillable bottle. And that's why Prada Paradoxe comes with its very own refill. Once the fragrance runs out, you can simply decant the perfume into the bottle.

This helps reduce the use of packaging material including glass, metals, plastics and cardboard.

Photo from GirlStyle Singapore

From now till 21 October 2022, there will be a Prada Paradoxe pop-up at Paragon Atrium where you can receive a complimentary leather tag with purchase. Available in pink and black, these tags can be customised with your initials.

Photo from GirlStyle Singapore

Playing on loop at the pop-up is the Prada Paradoxe campaign that stars Emma Watson and marks her directorial debut, showing an empowered celebration of what it means to be a living paradox.