Feel Like You're Walking On Clouds In The LOEWE x On Cloudtilt Sneaker Ft. CloudTec Phase Technology

By Karmen on 22 Oct 2023

Digital Editor

Nothing will help you go on "beast mode" when running like On's performance shoes. But to take your sneaker game up a notch with the Swiss brand's engineering and high fashion, look to the LOEWE x On Cloudtilt. This collaboration with LOEWE has birthed this new lifestyle shoe made to move.

It's the first shoe in On’s lifestyle range to incorporate CloudTec Phase, a computer-generated midsole technology that offers cushioning with fewer components. That creates a smooth, ultra-lightweight feeling on the feet without compromising its sleek silhouette.

Photo from LOEWE

The shoe also boasts other features including sequentially collapsing Clouds that adapt to the wearer's movement for seamless weight transfer from heel to toe.

Fine-tuned using Finite Element Analysis software, the Cloudtilt is precision-crafted to provide superior cushioning for those days when you're on your feet for long hours.

Photo from LOEWE

True to both brands' sustainable ethos, the shoe has eco-friendly design elements. The outer sole is crafted from EVA foam to minimise the use of rubber and provide a soft landing at the same time, while the engineered mesh upper is made from 99% recycled polyester.

The finishing touches are a knitted sock construction, speed laces and LOEWE × On collaborative branding.

Photo from LOEWE

The Cloudtilt will be launched in two phases. Available now, drop 1 has Women's shoes in all white, all black, lime green, purple rose and all navy. Men's shoes are in all white, all black, lime green, khaki green and forever blue.

Drop 2 will be out in in January 2024. The Women's line-up will feature sand, wild rose and beet red colourways while the Men's collection will come in sand, wild rose and slate grey hues.

Photo from LOEWE