9 Best New Beauty Launches In October From Pretty Perfumes & Skin-Loving Makeup To Early Anti-Ageing Skincare

By Karmen on 19 Oct 2023

Digital Editor

Does your beauty drawer need a refresh? Either way, you'll want one as the beauty world is on a roll with everything from early anti-ageing skincare to base makeup with skincare benefits and sultry makeup palettes.

Check out our picks of the best beauty launches this October:

#1 Sooryehan THE BLACK

Sooryehan is a hanbang skincare brand known for their luxurious anti-ageing skincare. For the uninitated, hanbang skincare is a blend of modern dermatology and traditional Korean skincare methods rooted in oriental medicine practices.

A new addition to their range is THE BLACK, an early anti-aging skincare and make-up range. Its name derives from a series of patented "black" ingredients. Black Licorice has soothing and hydrating benefits, while Black Glycyrrhizate has a strengthening and smoothening effect. Lastly is the star ingredient, Black Exosome, a bio-ingredient derived from black yeast, which helps to accurately deliver energy to targeted parts of the skin.

Photo from Sooryehan

THE BLACK range has everything for a pampering 7-step skincare routine:

Amino Cleansing Foam (150ml, $38)
Single Essence Treatment (160ml, $58)
Serum (60ml, $98)
Essence Moisturiser (130ml, $68)
Exopert Cream (50ml, $98)
Tension Fit Mesh Cushion SPF50+/PA+++ (13g, $67)

Sooryehan THE BLACK is available at selected THEFACESHOP - Nature Collection stores. The makeup range is available across all stores islandwide.

#2 KORA Organics Plant Stem Cell Retinol Alternative Duo

The was a time when organic skincare wasn't the most effective, but that gap was filled by KORA Organics, a skincare line founded by model Miranda Kerr. All products from the brand are certified organic and deliver powerful results.

Photo from KORA Organics

One of their latest additions is the Plant Stem Cell Retinol Alternative Serum ($110), a milky dual-action serum that's gentle enough to use day and night. It contains a 5% active retinol alternative blend of Bakuchiol and Alfalfa Extract which smoothens and firms skin while providing antioxidant protection.

Complete the retinol goodness with the new Plant Stem Cell Retinol Alternative Moisturizer ($92), which comes in a gorgeous jewelled jar. It's formulated with the same retinol alternative as well as antioxidant-rich Acai Stem Cells, Rosehip Oil, and a natural peptide & ceramide blend.

KORA Organics' Plant Stem Cell Retinol products are available separately and as a duo at sephora.sg.

#3 MCM ONYX Eau de Parfum

You're probably well-acquainted with MCM's ULTRA Eau De Parfum. It comes in bottle that looks like a mini version of their Stark backpack. And now, for the first time, the German luxury fashion house has introduced a fragrance for men - MCM ONYX Eau de Parfum.

Photo from MCM

It's housed in the same backpack-shaped bottle covered in Visetos monograms, but in a stunning black & dark grey colourway with gunmetal accents.

The scent matches its vessel in attitude, with striking top notes of fresh ginger, pink pepper and grapefruit opening to its core of aromatic lavender, basil and violet leaf. Lastly are woody notes leaving a trail of incandescent warmth.

To mark the occasion, there will be a MCM Onyx pop-up space at VivoCity Level 1 that showcases the House's range of Eau de Parfums. With every purchase of an MCM fragrance, shoppers can enjoy a complimentary ice cream made in collaboration with Sugar Tree Gelato. The two ice cream cone flavours - Vanilla & Raspberry Ripple and Grapefruit - are inspired by the scent notes of MCM Eau de Parfum and MCM Onyx Eau de Parfum. Visitors can also purchase the ice cream at $5 per cone and will be treated to a complimentary 1.5 ml fragrance sample.

MCM ONYX Eau de Parfum is available in MCM boutiques and on mcmworldwide.com for $158 (75ml), $126 (50ml) and $98 (30ml).

#4 Santa Maria Novella I Giardini Medicei Eau de Parfums

Photo from Santa Maria Novella

The Italian perfume house has introduced four new botanical fragrances inspired by flowers and plant varieties from Medicean history. L'Iris, Magnolia and Gelsomino are romantic florals, while Bizzarria is a refreshing & citrusy scent.

What makes this collection even more exquisite is the beautiful vintage book-like boxes that holds the perfume bottles.

Find out more about these fragrances here.

#5 NARS Laguna Collection

If you're a fan of NARS' Laguna Bronzer, you're not alone! This is their bestselling and award-winning shade, so naturally, the brand has expanded their Laguna universe with two bronzer shades, eyeshadow palettes and a lip balm.

Photo from NARS

The iconic Bronzing Powder ($65) is now reimagined in two shades for all skin tones and a talc-free formula for warm, natural-looking colour. They also come in travel-friendly Mini ($30) versions.

Amp up the sun-kissed look with the limited-edition Quad Eyeshadow ($70) that's loaded with bronze-inspired mattes, reflective glitters and incandescent shimmers. It comes in two sultry variations including one with neutral nudes and bronzes and another with warm-toned hues and a pop of pink.

Finally, give your lips a bronze sheen and boost of hydration with the Laguna Afterglow Lip Balm ($42).

Photo from NARS

The NARS Laguna Collection is available at Sephora stores and online at sephora.sg.

#6 Huda Beauty Easy Bake and Snatch Pressed Brightening and Setting Powder

The TikTok-trending filtered look, created with Huda Beauty's Easy Bake Loose Powder, is about to get even more snatched. The loose powder was inspired by makeup artist Huda Kattan's belief that the technique of baking is a key step to a flawless finish and long-lasting makeup. And now this cult-favourite powder comes in a convenient pressed form!

Photo from Huda Beauty

Like its predecessor, it has a light and silky texture that creates a flawless glow with a natural matte finish. The formula is also just as long-wearing, designed to hold up even in sweaty and humid environments.

The difference? The convenience pressed powder compact allows for an easier, mess-free application where you can just pat it on and go. It's also a real time-saver as it bakes fast, and gives a higher coverage that can be built up from medium to full. It comes in eight shades with delicious-sounding names like Pound Cake, Cinnamon Bun and Banana Bread.

Huda Beauty's Easy Bake and Snatch Pressed Brightening and Setting Powder is available at Sephora stores and online at sephora.sg for $56.

#7 Shiseido RevitalEssence Skin Glow Foundation SPF 30 PA++

Foundations that don't clog pores. Transfer. Look like foundation. We've all Googled this while on the hunt for the perfect makeup base, but here comes a foundation that not only ticks those boxes, it's also a skincare product that will improve the look of the skin even after removing it. Cue Shiseido's new RevitalEssence Skin Glow Foundation.

Photo from Shiseido

As a serum-like foundation, it delivers a weightless finish with buildable medium coverage and and a smooth, blurring effect. It's also deeply hydrating and resistant to creasing or transfer. At the same time, it reduces the appearance of fine lines and promotes a healthy skin microbiome with two potent prebiotics: Fermented Kefir+ and Niacinamide.

As a cherry on top, it's suitable for all skin types from dry to oily and comes with SPF protection. Choose from 12 shades from light to medium-dark.

Shiseido's RevitalEssence Skin Glow Foundation SPF 30 PA++ is available at Sephora stores and online at sephora.sg for $88.

#8 Laura Mercier Translucent Loose Setting Powder Ultra-Blur

Ask any beauty junkie what their tried & trusted OGs are and Laura Mercier's setting powder is sure to be one of them. This iconic product now comes in a new talc-free version. This unique formula is designed to guarantee no wear or skin compromise.

Photo from Laura Mercier

Infused with ultra-blurring ingredients like amino acid and silica powders, the setting powder instantly blurs away the look of pores, lines and imperfections, and keeps everything in place for the next 16 hours. The result is a matte, soft-focus finish with a comfortable, weightless feeling.

Laura Mercier's Translucent Loose Setting Powder Ultra-Blur will be launched in October at Sephora stores and online at sephora.sg for $87.

#9 Anastasia Beverly Hills Mini Palettes

There's something about opening a makeup palette and pondering offer the sheer choice of shades that feels indulgent. This glam moment works best with large eyeshadow palettes, but can also be achieved with Anastasia Beverly Hills' new mini palettes.

Petite recreations of their brand's beloved eyeshadow palettes, Modern Renaissance and Sultry, these mini palettes are just as luxe and pampering as their full-sized counterparts.

Photo from Anastasia Beverly Hills

Each contains nine of the most beloved shades from the original. They’re compact enough to fit on the palm of the hand - ideal for on-the-go touch-ups or travel.

Anastasia Beverly Hills' Mini Palettes are available at Sephora stores and online at sephora.sg for $50 each.